The Growth Rate Of Outdoor Products Market Has Also Slowed Down.

< p > at the recently held 12 year performance exchange conference of the Pathfinder, the company made a prediction on the domestic outdoor products market: affected by the downturn of economy and consumption, the growth of China's mass outdoor products market has also slowed down, but there is still room for potential development in the future.

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Less than p last year, affected by the slowdown in China's macro-economic growth, the continuous downturn in the consumer market has led to a slowdown in the growth of China's mass outdoor products market.

According to COCA statistics, the total shipments and retail sales of the outdoor products industry in China in the past 12 years were 7 billion 390 million yuan and 14 billion 520 million yuan respectively, up 36.1% and 34.9% respectively, representing a slowdown of 33.1 and 16 percentage points respectively over the 11 years.

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In the long run, the outdoor products market in China has a certain gap compared with the developed markets such as the United States, Europe and Korea. P

First of all, from the perspective of market size and per capita consumption, there is a big gap between China and the developed countries.

According to the statistics of Samsung a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > Institute, 11 years, the scale of outdoor products market in China is about 10 billion 700 million yuan, the per capita consumption is only 8 yuan, while the European market, the United States family and the Korean market in the same period have reached 180 billion, 160 billion and 30 billion yuan respectively, and the average consumption per capita is 260 yuan, 530 yuan and 600 yuan respectively.

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< p > secondly, from the consumption type of outdoor products, because of the late appearance of outdoor sports in China, the outdoor facilities are limited by outdoor facilities, facilities and consumption capacity. The consumption of outdoor products in China is mainly concentrated in sports wear such as hiking, mountaineering, photography and fishing. Outdoor equipment consumption such as camping, rides and camping is relatively low.

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< p > in the future, with the increase of the income level of the Chinese people and the subdivision of outdoor consumption areas, the potential market for outdoor products in China will be greatly improved.

In the past 11 years, the per capita GDP level in China has ranked eighty-seventh in the world. At present, the overall level is relatively low. Outdoor sports, as a sport that tends to enrich the amateur life and satisfy people's close and natural desire, tends to upgrade their consumption, and its development process is closely related to the level of GDP per capita.

According to the company estimates, when the per capita GDP level is below 5000 yuan, outdoor sports are limited to basic outdoor activities such as outing, hiking, fishing and mountaineering.

At present, the consumption level of most outdoor products in China is still at this level.

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