Adidas Group'S Long-Term Investment In China'S Community Public Welfare Construction

Less than p ago, more than 70 hearing-impaired students from third deaf schools in Beijing participated in a dream activity organized by Adidas in Beijing with 4 NBA superstars, Damien Lillard Damian (Lillard), John Wall (John Wall), Giulia Horadi (JrueHoliday) and Rich Rubio (Ricky Rubio).

This event is co sponsored by Adidas Right To Play, which is a leading non-profit organization in the world. It is the latest initiative of Adidas group to invest in the construction of public welfare in China.

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Gao Jiali, chairman and general manager of Greater China group of Adidas group, said: "as a leader in sports products, we are making use of our advantages to give back to the community in China, which is very important." P

Today, we can invite these 4 NBA players to join us, not only to show the fun of basketball to young people, but also to cultivate team spirit, self-confidence and life skills.

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< p > in the activity session of the day, Adidas employees volunteers and NBA players plated with the help of the sign language of their teachers, and taught students skills such as dribbling, passing and shooting.

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< p > in recent years, Adidas Greater China focuses on the long-term development of children. Employees of the company set an example, and selflessly dedicate their skills and experience in various activities.

As early as after the Wenchuan earthquake, in addition to aid operations, it continued to implement projects to help thousands of children understand and participate in sports. Dozens of Adidas employees also participated in providing volunteer services.

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< p > Adidas community welfare flagship project in China, Adidas Children Development Association, is set up for the training of rural children in Shaanxi province.

Today, this project has funded many primary and early childhood education centers, and has also contributed to local teacher training and women's employment.

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< p > over the past three years, Adidas has helped 4898 children participate in moral, intellectual and physical activities.

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