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Big And Small Businesses Are Having A Bad Time. The Business Circle Is Changing.

2013/8/28 10:56:00 17

with the announcement of the first half year's earnings reports of major retailers, sales decline, profit declines, disguised layoffs and mergers and acquisitions are increasingly appearing in some business reports.

It is worth noting that large enterprises, including Huarun Wanjia, Lianhua supermarket and Baisheng group, have seen a sharp decline in net profit.

Under the P environment, large retail enterprises can cope with market changes through mergers and acquisitions, new business expansion, and so on, and where are the regional enterprises heading for the current pformation? Many enterprises have yet to find the answer.

large and small enterprises are not good days /p >

In the first half of this year, Huarun's profits fell by 63.7% compared with that of Lianhua supermarket, while the same data of Lianhua Supermarket declined 42.4% in the first half of P.

"Sales are increasing and profits are falling, reflecting the increasing proportion of enterprises in new business development. Generally speaking, these enterprises are relatively stable in business capacity."

In view of this, some analysts believe that this also reflects the pformation and innovation of large enterprises in practical business.

there are also some enterprises exposed to the short board of their own business ability under the current market environment.

The Sanjiang shopping club, which was listed in March 2, 2011, has never been able to get rid of its poor profitability.

In its first half earnings report, its operating income was 2 billion 444 million yuan, down 9.68% compared with the same period last year, and net profit was 92 million yuan, down 20.61% compared with the same period last year.

"the decline in sales revenue is directly related to the closure and adjustment of stores, but it has a lot to do with its lack of operational capacity and slow progress in logistics and distribution, and it is difficult to effectively support the development of stores."

Analysts believe that the layout of stores in Sanjiang has not yet formed a regional scale advantage, so that its overall cost is difficult to control.

as a regional department store, in the first half of the year, Nanning department store realized business income of 1 billion 490 million yuan, an increase of 17.1% over the same period last year, but the net profit attributable to the owners of the parent company was 16 million 216 thousand yuan, a sharp decrease of 58.9% compared to the same period last year.

Net profit fell more than 50% of the A.

In the first half of the year, the company achieved operating income of 870 million yuan, an increase of 13.7% over the same period, and a net profit of 11 million 440 thousand yuan attributable to shareholders of listed companies.

the most important problem facing regional department stores is whether they want to scale or pform.

It is necessary to continue to use the original business model to continue to open shop, or to pform the shopping center and format innovation.

in addition, in the semi annual reports disclosed, there are two net profits falling by about 5%.

In the first half of the year, DQ shares were 17 billion 570 million yuan, up 8.7% over the same period last year, and net profit attributable to shareholders of listed companies was 697 million yuan, down 5.37% from the same period last year.

In the first half of the year, people's livelihood investment reached 243 million yuan, and net profit attributable to shareholders of listed companies was -522.3 yuan, down 5.9% compared to the same period last year.

However, the overall livelihood investment in the retail industry is still stable.

In the first half of this year, Wuhan P achieved operating income of 2 billion 180 million yuan, down 2.6% compared to the same period last year, and its net profit attributable to shareholders of listed companies was 38 million 501 thousand yuan, down 26.4% compared to the same period last year.

The main reason for the decline of the company's performance is that the increase in costs has led to a decrease in gross profit. This also means that the survival pressure of the retail enterprises has increased significantly when the operating capacity has not declined.

strong > business circle is changing.

the increasing difficulty of the retail business objectively reflects the changing trend of the consumption environment.

The radiation power of traditional shopping centers in department stores and supermarkets is obviously weakening.

by the DDT accounting firm, "China retail force 2013" shows that last year, the net profit of the listed companies in the retail industry decreased by 7.7%, and the net profit decline became the common situation of the enterprises.

The report said that the reasons for the decline in net profit are slow economic growth and inadequate consumption intentions.

last year, the average daily price of the sample shops increased, but the number of visitors did not increase.

The above reports showed that the number of visitors to the supermarket with 15 thousand square meters, 10 thousand to 15 thousand square meters, and 6 thousand to 10 thousand square meters of three kinds of body weight decreased by 2.7%, 6.9% and 6.5% respectively. The number of customers in department stores also declined, 10 thousand to 15 thousand square meters, 15 thousand to square meters, and the number of shops with more than a million square meters of body weight respectively decreased.

on the one hand, because of the impact of the electricity supplier on the department store format, the retail enterprises themselves are not enough to grasp the trend of the consumer market.

Reflected in the enterprise management is innovation in the combination of formats, changes in the mode of procurement of goods and the adjustment of commodity mix and other aspects of innovation is not enough.

at the same time, that is, chain retailers are no longer the targets of commercial real estate developers as they used to be, but on the contrary, all property owners have become the "bosses" of commercial operators. Rent plus labor costs have led many retail businesses to survive.

the above report indicates that the income growth of employees in retail enterprises is higher than the national average level, increasing by 5% to 10% annually.

The average rental rate of commercial real estate increased by 3% to 5% every year, and the average annual rent increase of gold business circle even reached 10%.

There is a view that the simultaneous increase of the per capita wage and rental rate means that the growth rate of retail businesses at the same store will reach at least 8% in order to ensure a stable sales cost rate.

the only way to cope with the pressure of rising costs and the decline in sales growth is to change.

"Abandoning the scale is the traditional idea of superiority. While developing meticulous management of stores, we should also carry out business innovation and even diversified development on the basis of regional market characteristics."

More and more enterprises have approved the "multi industry operation can expand sales scale and enhance profitability".

statistics show that the net assets yield of listed companies with multi operation is nearly 4 percentage points higher than that of single format companies.

In addition, paying attention to the three or four line market, even the county market and the township market, adjusting the stores and integrating multi-channel resources has become a new way for enterprises to increase profits.

township market is a new growth point

private brand seems to be common for retail enterprises, but few domestic retailers can cultivate them into the core competitiveness of enterprises.

Less than p ago, during the visit to Hubei market, it found that its own brand has penetrated into the major categories.

The Fu Di Group, which is famous for its pioneers and pioneers in the rural market, takes its main retail format as its rich supermarket and department stores. In the suburb of Xiantao, there is a small town called Peng Chang. Its surrounding population is around 100 thousand, including several factory workers.

Fu Di department store is the only large department store and supermarket store in this town.

The store owner said that the store, which was about 10 thousand square meters, sold more than 50 yuan a day.

It is worth noting that in the department store category, different products, such as children's wear, senior clothing and youth clothing, all have their own own brand.

And the whole department store is operating in a self run mode.

"Property is also our own, although the environment is not good, but we locate in the township market stores business is good."

at the first floor of Peng Di store in FD department, reporters also found the gold store operated by Fu di. In Beijing, Shanghai and other front-line markets, when the price of gold was around 340 yuan, the price was the cheapest only 299 yuan.

the importance of adjusting the layout of stores is also an important way for the retail enterprises to improve their operating profits.

Reporters visited several of the Fu Di supermarket stores, not long ago carried out the layout of the store adjustment, on the one hand is in the commodity structure of the replacement and introduction, and the other is the adjustment of the selling line.

In fact, Shang Chao has great radiant power in the township market, but we must first understand the consumption habits of local consumers.

in fact, in the eyes of Li Junming, chairman of Fu Di industrial group, the township market will be the next consumption engine of retail enterprises.

While others are still trying to develop and operate the commercial complex in the county market, Fu Di has already carried out the practice of commercial real estate, department stores, private brand, central kitchen and so on in the vast township market.

"the final confrontation of chain supermarkets is reflected in the building of the central kitchen and the chain of fresh processing and distribution centers."

Li Junming said that this is also the next step to build and enhance the business of Fu di.

As for the practical experience of Fu Di in the development and operation of commercial real estate in villages and towns, as well as the development of his own brand, he told reporters that these can only be shared with the business executives or friends of the same industry or industry alike.