Meck Revenue Fell 27.76% In The First Half Of The Year.

In the first half of the year, < p > has been released in Jinjiang's major a href= "//www.sjfzxm.com/news/index_c.asp" sports brand < /a >.

A few days ago, Merck International Holdings Limited announced its first half performance announcement in 2013.

In the first half of 2013, the group's revenue was about 111 million 834 thousand yuan, down 27.76% from the same period last year. Gross profit was 31 million 431 thousand yuan, down 25.43% compared with the same period last year. The first half of the year was 60 million 775 thousand yuan, a loss of 7 million 329 thousand yuan in the same period last year, a 5.13 loss per share, 0.619 points a share in the same period last year, and no dividend payment in the middle of 2013.

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< p > Bulletin shows that in the first half year of Meck international revenue, < a href= "//www.sjfzxm.com/news/index_c.asp" > footwear < /a > turnover is about 84 million 290 thousand yuan, clothing sales volume is about 26 million 190 thousand yuan, accessories and soles are about 1 million 360 thousand yuan, all have different degrees of downward sliding.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Meck international < /a > indicates that the overall decline in turnover is due to the reduction in demand for footwear products by European countries' overseas customers, resulting in a reduction of 46.8% to 22 million 783 thousand yuan in footwear exports in the first half of the year. The second is due to the fierce competition in the local main brands, such as large discounts and intensive promotions, resulting in a reduction of 41.7% to 26 million 185 thousand yuan in clothing products turnover.

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In the first half of the year P, Meck continued to implement the store integration plan, integrating the small, high cost and low efficiency stores into a larger and more efficient store. Besides, Meck increased its resources input and strengthened cooperation with distributors to enhance the image of the store. At the same time, it provided intensive training to sales staff to improve the quality of customer service.

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< p > it is understood that in the first half of 2013, there were 871 stores (including 543 Meck distributor stores and 328 retailers) in the first half of the year, representing a reduction of about 326 stores compared with the same period last year.

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