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AOKANG Has Been Working With Leisure Brand GEOX For Ten Years.

2013/8/30 9:30:00 17

AOKANGLeisure BrandGEOXBrand Cooperation

< p > Wang Zhentao, chairman of Zhejiang AOKANG footwear Limited by Share Ltd, is waiting for the AOKANG international brand industrial park located in Yongjia, north of Italy, waiting for the world ranking fourth, Polegato, President of GEOX, the first casual shoe brand in Italy.

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< p > > we notice that Wang Zhentao, who had a very strong sense of time and used to turn the watch forward for 15 minutes, arrived half an hour earlier yesterday.

Moreover, AOKANG's international brand industrial park has hung a banner "welcome to Pauli and Canada." the font is not commonly used in English, but in Italy characters.

Since 2003, AOKANG and GEOX have been working together for ten years, both sides are very familiar with it, but it is not difficult to see the scene, whether AOKANG or Wang Zhentao, attaches importance to this business activity.

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After the arrival of Pauli GTO, Wang Zhentao took him to the shoe factory of the two floor of the factory to visit P.

On the corner of the first and two floors, Wang Zhentao pointed to a slogan written on the wall with red and black English crystal characters. "A good idea is better than a factory," said paulicto. "This is your old mantra."

"Ten years later, I've been a lot older, but it's still always said," Paulo said.

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< p > in the two floor shoemaking workshop, Pauli GTO scrutinize AOKANG's "breathing shoes" footwear processes carefully, and highly appreciate AOKANG's production standards.

Subsequently, "AOKANG's processing of 800th 000 pairs of shoes for GEOX offline" was held at AOKANG international brand industrial park.

At the ceremony, "China shoes king" and AOKANG chairman Wang Zhentao jointly unveiled the "GEOX global benchmarking factory" with "Italy shoe king" and GEOX President Paul Pato.

Wang Zhentao told reporters that the move marks AOKANG's newly upgraded factory from manufacturing technology to quality inspection equipment, from production management to energy saving and environmental protection, and other aspects have reached the global benchmark level.

At the event, Wang Zhentao and Pauli al to see the 800th AOKANG's GEOX shoes processed, and each shoe was signed.

AOKANG said that this pair of GEOX casual shoes with special significance will remain permanently in the AOKANG international exhibition hall.

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< p > "AOKANG's development speed is amazing!" on the same day, Pauli gapto praised AOKANG's leapfrog development.

He said, ten years ago, AOKANG and the current Olympic Kang can not be the same, in ten years, whether it is the development scale or development strength, AOKANG has gone to a new level, the comprehensive strength has been greatly improved, this is very worth congratulating.

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< p > finally, the two sides held closed door meetings on future cooperation.

All reporters were not allowed to "sit in."

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< p > < strong > and < a href= > //www.sjfzxm.com/news/index_c.asp > international brand < /a > the gain and loss of cooperation < /strong > /p >


P, ten years ago, I didn't know you. You didn't belong to me.

Ten years later, we have become important partners.

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In the ten years' cooperation process of < p > a href= "//www.sjfzxm.com/news/index_c.asp" > AOKANG < /a > and GEOX, journalists were invited to participate in "onlookers" whenever there were significant publicity activities.

Therefore, there is an intuitive understanding of the gains and losses of ten years' cooperation between a private enterprise such as AOKANG and an international brand like GEOX.

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< p > AOKANG and GEOX's internationalization "marriage", this happy period of good fortune at that time was in the industry has been pmitted as a beautiful talk.

AOKANG chairman Wang Zhentao has never denied his advantages from GEOX: "our brand image, management and technology level have been greatly improved through cooperation."

Reporters recall that in June and July 2005, in order to make AOKANG's shoe making technology fully meet the GEOX standard of Italy, Wang Zhentao spent forty or fifty days in the production workshop of AOKANG international brand industrial park, supervising and improving production efficiency, improving production technology and inspiring staff's enthusiasm.

Thereafter, the quality and technology of AOKANG < a href= "//www.sjfzxm.com/news/index_c.asp" > leather shoes < /a > went up to the next level.

In addition, due to the leader effect of GEOX, other international brands also follow orders from AOKANG, and AOKANG's foreign trade OEM orders increase rapidly.

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< p > "dragged the child bride into adulthood, but she eloped with others."

In 2008, GEOX did not renew AOKANG, and the "exclusive love" granted BELLE the exclusive agent in mainland China.

After investing heavily in AOKANG to expand GEOX China market, the agency deadline expires. GEOX suddenly remarried BELLE, which is a loss to AOKANG.

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< p >, therefore, with the experience of serving "foreign wives", AOKANG took a relatively cautious attitude when acting for another shoe brand Wanli Wei in Italy in 2008, and the market investment was also conservative. It was worried that another tragedy like GEOX's "empathy and love" would happen again.

In May 18, 2010, AOKANG simply bought the title of wanwade in mainland China, Taiwan, Hongkong and Macao.

From agency to acquisition, Wang Zhentao jokes that he has created another brand-new M & a mode in China's shoe industry: the smiling curve merging mode focusing on technology and brand.

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