Transformation And Upgrading Of Garment Industry In Zhengzhou

P is a spring festival.

Zhengzhou trousers industry is undergoing a difficult pformation. If we want to grow from women's trousers to a series of women's clothing, we can see that the pformation path is endless.

But it brings lively practice and deep thinking to the pformation and upgrading of Zhengzhou's industry.

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< p > < strong > ice breaking is good, < /strong > /p >

< p > clothing industry is a fashion industry. From women's trousers to serialization of women's clothing, it is not only beneficial to strengthen Zhengzhou's clothing "regional business card", but also to enhance Zhengzhou's openness and fashion.

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< p > the industry believes that for the well-established Zhengzhou trousers enterprises, exploring the serialization development has advantaged advantages, the most important of which is channel resources.

A stable brand channel not only won fame and influence for Zhengzhou women's trousers, but also laid a good foundation for customers to recognize Zhengzhou women's wear, making the development of a href= "//www.sjfzxm.com/news/index_c.asp" _xhe_href= "//www.sjfzxm.com/news/index_c.asp" > women's wear less than /a.

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< p >, but it faces many tests as it goes along the way of serialization.

At the beginning of the test, many garment enterprises chose OEM production and design outsourcing.

Many people in the industry believe that Zhengzhou women's trousers should be changed into women's clothing. They must go through the running in period.

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< p > < < a href= "//www.sjfzxm.com/news/index_c.asp" _xhe_href= "//www.sjfzxm.com/news/index_c.asp > > women's trousers < /a > enterprises have a long way to go in serialization, and we must solve a series of problems such as talents, equipment, sales and management."

A number of industry executives said that a series of roads, from grass-roots workers to production managers, to merchandise planning, and then to top management, must have an in-depth understanding of women's clothing.

At the same time, we must have enough funds to allocate hardware facilities and have rich marketing management experience to operate the market.

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< p > < strong > firm belief > /strong > /p >

Dr. P, vice president of China clothing association, has been highly concerned about the development of Zhengzhou's clothing industry.

He believes that the start of Zhengzhou's clothing industry is both inferior and advantageous than that of the coastal areas. Zhengzhou can seize the opportunity of industrial pfer and take advantage of the advantages of convenient pportation, low cost and convenient logistics.

"Zhengzhou's clothing industry can not rely solely on a pair of trousers to fight the world. We must firmly follow the path of branding and serialization, and we must blossom in full bloom, not just a single show."

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< p > Jin Quanfu, President of the Federation of clothing and chamber of Commerce of the Federation of industry and commerce, said that although the women's pants enterprises are difficult to make women's clothing at the early stage of pformation, the pass must go through.

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< p > pformation means abandoning the inherent low end market, opening up a new world, and establishing a new production mode and marketing channel.

In this "reshaping" campaign, there is no shortage of charges.

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< p > < < a href= "//www.sjfzxm.com/news/index_c.asp" _xhe_href= "//www.sjfzxm.com/news/index_c.asp > > M·SUYA < /a > has always endorsed Zhengzhou panties in the Chinese apparel industry's highest platform.

Chen Yongbin, general manager of China Fashion Association and general manager of Zhengzhou fashion show Co. Ltd., told reporters that the Zhengzhou women's trousers industry has been twists and turns on the "sheep trail" with low added value and brand strategy for a long time. Taking the strategy of branding and serialization is the only way for Zhengzhou's garment industry to break through.

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< p class= "p15" style= "margin-top: 0pt; margin-bottom: 0pt" > font face= "Song body" style= "style="; "

Despite the difficult pformation, Zhao Sunli, Liu Tao and a large number of Zhengzhou women's trousers leaders firmly believe that the development of women's clothing is vast and rushing past. The front is a day! < /p > P, --EndFragment--.

< p > it is gratifying to note that after 4 years of practice, the "leading M·SUYA" brand women's clothing sells well in the terminal stores. The company has set up a professional team specializing in the production and operation of women's clothing to strengthen the management of women's wear. In order to further clarify the brand image of women's clothing, they are ready to wear the leading brand of women's wear, while the women's trousers are still using the M·SUYA brand.

Next year, the company's brand-new women's wear and women's trousers shop will show its colorful appearance.

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< p > Zhengzhou "Ya Li Da" dress is moving towards the goal of "laying the foundation for a year, steady growth for two years, and rapid development in three years", and resolutely practices the road of pformation.

Last year, the total sales of Zhengzhou Ruyu women's clothing reached 26 million yuan. Next year, we plan to launch the high-end women's clothing brand.

Zhengzhou cloud top dress last year sales of women's clothing exceeded 20 million yuan.

In the company's women's wear design center, the reporter saw that the designers were elaborately designing "fast fashion" style casual clothes.

Next, the company plans to launch the "high-end" clothing brand.

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< p > < strong > the foreground can be < /strong > < /p >.

< p > compared with the coastal developed cities, Zhengzhou is not a fashionable and fashionable city, which is incongenitally deficient for the development of women's clothing market.

Taking a look at the domestic women's wear market, with many years of deep ploughing, there are many women's clothing schools with regional characteristics, such as Hangzhou, Shanghai, Han and Beijing.

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< p > in the fierce competition of "the former wolf and the tiger", Zhengzhou trousers industry should not only dance with all kinds of schools, but also snatch "cake".

The industry believes that in the early days of pformation, Zhengzhou women's pants enterprises must find another way to quickly find a path suitable for their own development.

At present, many enterprises are practicing the "fast fashion" style of women's clothing, which is a shortcut to quickly seize the market.

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< p > the development of any industry is inseparable from the strong support of the external environment.

This piece of land rooted in the Zhengzhou trousers industry is undergoing tremendous changes.

With the development of the first airport economic development area in Zhengzhou, the construction of the comprehensive experimentation area of the airport economy in Zhengzhou has been set sail. Many talents, information, funds and other factors are coming. The speed of communication between the world and the world is accelerating, and the information of logistics and fashion is rapidly dispersed here.

For Zhengzhou trousers enterprises, the information gap between coastal enterprises and coastal enterprises will be greatly reduced, and they will also enjoy many conveniences in aviation logistics, external exports and industrial upgrading.

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< p > there is a famous smile curve theory in the industry: a curve with a smile mouth and two ends facing upward. In the industrial chain, the added value is more reflected in both ends -- Design and sales, while the middle manufacturing industry has the lowest added value.

Many professionals pointed out that at present, Zhengzhou women's trousers are still at the bottom of the smiling mouth type in the process of serialization, and have just taken the first step of pformation.

Zhengzhou women's trousers only get on the "fashion women's" express train, and related to cultural creativity, fashion industry and other words, the added value of their products can rise.

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< p > "when people do not have a small eyebrow, 35 reunions shine on the sky."

We firmly believe that after the successful test of water women's clothing, the Zhengzhou garment industry, which has been tripped by the low value-added and low brand influence, will surely fade away from the dream and usher in a bright tomorrow. < /p >