Sports Brand Overall Inventory Less Than 20% Lining, Etc., With The Help Of Electronic Commerce Sale Tail Goods

< p > with the closing of the newspaper, China's sporting goods industry began to appear.

Lining, 31st degree, PEAK, XTEP, Anta, China trend (KAPPA in China), Pathfinder and other seven sports brands, in addition to Pathfinder, the other six medium-term net profits have not been able to get rid of declining trend, industry development is still "low".

At the same time, the closing shop tide is still continuing, and the high storage is still lingering.

There is an industry view that in the next period of time, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" industry is still in the stage of rapid expansion of the early stage of "sequelae".

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< p > seven local sports brands, six medium term net profits fell, Lining net profit decreased 516% < /p >

In the first half of the year, the domestic economic slowdown, the uncertain economic outlook, the weakening of consumption intention, and the increase in production costs coupled with fierce competition led to a further decline in net profit of local sports brands. P

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< p > recently, China's seven major sports brands -- Lining (02331), Anta sports (02020), 31st degree (01361), PEAK sports (01968), XTEP International (01368), China trend (03818), Pathfinder (300005), have been released in the middle of the report.

According to WIND data, the net profit of the seven sports brands in the first half of 2013 amounted to 1 billion 266 million yuan, down 44.31% from 2 billion 273 million yuan in the same period in 2012.

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Less than P, in the first half of, only a large number of well-known brands suffered serious losses.

WIND data show that Li Ning Co net profit loss in the first half of 184 million yuan, compared with 44 million 294 thousand yuan in the same period last year, net profit fell 515.9%.

In addition, the five medium-term net profits of sports brands listed in Hong Kong Sports decreased by 65.54%, 62.49%, 27.13%, 18.69% and 5.37% respectively, while PEAK sports, XTEP international, Anta sports and China trends. Compared with those of the A listed companies, the net profit growth in the first half of the year was nearly 63.12%.

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< p > absolute value, Anta sports with 626 million yuan in the medium term net profit to sit firmly on the top of the local sports brand.

XTEP international closely followed the net profit of 341 million yuan, with net profit of 205 million yuan in the first half of the year, ranking third.

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< p > data show that since 2011, the overall net profit of the seven sports brands has declined by 4.36%, the first time showing negative growth. The overall performance continued to decline in the following two years, and net profit fell by 27.88% and 44.31% respectively.

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< p > the decline in share prices is associated with declining performance.

According to Tongda letter software, the first half of the year, the seven major sports brands only increased by 21.36% in China's trend, while in the Hong Kong stock market, Lining led a 23.01% drop, down 16% over the 31st level and the Hang Seng Index fell 8.18% during the same period.

PEAK sports, XTEP international, Anta sports slightly lower, but it has won the Hang Seng Index.

In the first half of the A share market, the share price fell 44.21%, while the Shanghai stock index fell 12.78%.

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< p > less than 20% of the total inventory, Lining, etc., with the help of the electricity supplier selling the tail cargo < /p >.

< p > after the extensive expansion of the previous stage, the excessive development of the traditional wholesale mode of the domestic sports brand led to the high inventory of the industry.

Data show that the current sports brand stocks remain high.

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< p > WIND data show that in the first half of the year, the stock of seven sports brands reached 3 billion 236 million yuan, and the inventory was 3 billion 862 million yuan in the middle of last year, down 16.21% from the same period last year.

PEAK sports and China Trends reduced inventories by more than 30% in the first half of the year, compared to 340 million yuan and 236 million yuan.

Lining's inventory dropped to 841 million yuan, down nearly 26% compared with the same period last year, and the inventor and the 31st degree inventory still maintained an increase of 48% and 20% respectively.

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< p > to clear inventory, some sports brands adopt multiple channels, including the introduction of special merchandise, special offer, discount, etc.

China Securities channel visited Beijing Gan Jia Kou department store found that at the entrance of the first floor, KingCamp opened a large sale, outdoor sports wear three fold.

The four floor of the shopping mall, the sports brand monopoly area, the local sports brand "big brother" Lining new 15% off, still very few buyers, the Pathfinder only carries forty percent off discount on the summer wear, and the new style has no discount.

Nike, Adidas, kappa and other top brands have no discount.

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< p > Securities Daily quoted Anta board chairman Ding Shizhong's view that sports goods brands generally solve the problem of excess inventory through discount, and the industry competition is further intensified.

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< p > apart from discounted goods, many garment enterprises such as Lining have begun to sell goods at the end of the e-commerce website to achieve inventory through multiple channels.

In the search of "Lining" on Taobao website, the "Taobao official website flagship store" has 2000179 treasures, a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, women's shoes, shoulder bags, women's wear, women's shoes, basketball shoes, board shoes, t sweater and badminton racket.

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"P", quoted by Zhu Qinghua, a light industry researcher from CIC, said that the domestic sportswear market is still in a state of oversupply.

Although the sales volume of clothing has been improved with the help of e-commerce and offline discount sales, it is also accompanied by a decline in the price.

On the whole, the pressure on the sportswear brand to go stock is still large.

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< p > for a long time, the number of stores has been regarded as a barometer of retail industry.

Over the past year, the major sporting goods companies have been paying for the expansion.

According to public information, in the first half of this year, the number of stores closed by Li Ningjing was 410, PEAK was 289, 331 degrees were 256, Anta was 241, XTEP was 75, and China's trend (KAPPA in China) was the largest in the first half of the year, and the retail outlets decreased by 611.

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< p > Nanfang Daily quoted the view of the industry that in the coming period, the garment industry is still in the stage of rapid expansion of the early stage of "sequelae".

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