Nanshan Textile Industry Has The Advantages Of A Complete Industrial Chain To Show Its Core Competitiveness.

< p > August 30th, China's < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > Industrial Association issued the economic operation of domestic textile industry. Data show that the textile industry has continued its economic slowdown since last year due to factors such as shrinking external demand, sluggish domestic demand and slow investment. The main performance of the textile industry is slowdown in production, negative growth in export volume and decline in corporate profits. It can be said that the whole textile industry is still in the "cold winter" period when the a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >. < /p >
< p > 1 - August, Nanshan Group textile a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > the company planned output of 972372 sets, actually completed 1091889 sets, an increase of 275332 sets compared with the same period last year, an increase of 33.72% over the same period last year; the profit quota target is 46 million yuan, actually completed 54 million 681 thousand and 900 yuan, an increase of 19 million 86 thousand and 500 yuan over the same period last year, an increase of 53.62% over the same period last year. < /p >
< p > in the whole a href= "//www.sjfzxm.com/news/index_c.asp" > textile industry < /a > during the cold winter, Nanshan Group's textile and apparel development has become a rare bright color. Why did Nanshan Group's textile costumes "stand alone here"? We interviewed Sun Zhenke, general manager of Nanshan Group textile and apparel company, and explored the reasons. < /p >
< p > < strong > crisis breeds opportunities and optimism faces difficulties. < /strong > /p >
< p > due to the global financial crisis and the European debt crisis, the economic development of the United States, Europe, Japan and other countries and regions has been declining, and they are the main international market for high-end suit exports. The shrinkage of foreign consumption demand has brought serious adverse effects to textile < a href= "//www.sjfzxm.com/news/" > clothing export < /a >. < /p >
< p > with the deepening of China's integration into the world, the degree of economic development affected by the world is more and more obvious. Moreover, the State takes the real estate industry as a breakthrough point to carry out macroeconomic regulation and industrial restructuring, and the domestic economic growth slows down. In addition, the gradual loss of demographic dividend has led to the rise in labor costs and the increase in the cost of raw materials brought about by the appreciation of the renminbi. Under the double extrusion of total production cost and weak domestic demand, the upgrading and development of traditional textile industry is facing enormous pressure. < /p >
< p > facing the current industry plight, general manager Sun Zhenke said, "crisis is both a challenge and an opportunity. Enterprises falling down in crisis are often small, low quality, not strong brands, lack of core competitiveness of enterprises, and industry leading enterprises can withstand the baptism of the market, survive in the crisis and become more powerful. From this perspective, crisis is the external driving force for enterprises to upgrade their industries. It will speed up the survival of the fittest in the market and facilitate the integration of industrial resources. What we often say is that the cake is small and it doesn't matter. The key is whether you cut it bigger. < /p >
< p > < strong > Nanshan comprehensive strength lays the foundation for dress development < /strong > < /p >
Less than 6 years since its establishment in 2006, Nanshan Group Textile Co., Ltd., a href= "//www.sjfzxm.com/" > dress company "/a" has become a cooperative supplier of top international enterprises. Many independent brands have been stationed in the first tier cities in China and are in the leading position in the domestic textile industry. < /p >
< p > for its reasons, Sun Zhenke believes that the strong comprehensive strength and deep cultural accumulation of Nanshan Group are the foundation for the rapid development of Nanshan Group's textile and apparel. Nanshan Group has many leading industries such as aluminum industry, finance, aviation, real estate, tourism, education and so on, and its comprehensive strength ranks among the top 500 Chinese enterprises. Because of this, Nanshan Group textile and apparel company has a high starting point at the beginning of its establishment, has the strength to introduce world-class production equipment and technology, and invites top foreign technology guidance team, laying a solid foundation for the rapid development in the future. < /p >
< p > Nanshan Group's diversified industrial development layout is another competitive advantage of Nanshan Group's textile apparel and its counterparts. Sun Zhenke, for example, is one of the sponsors of the "Nanshan China Masters competition" in the Nanshan Group. If we want to sponsor the same Asian level competition to promote the clothing brand, we need to pay more cost. But with the comprehensive resources advantage of Nanshan golf, grape wine, tourist attractions and star rated hotels, we can achieve twice the result with half the effort. In addition, Nanshan Group's textile apparel and other industries in Nanshan can share resources to form a mutually beneficial and mutually beneficial development situation. For example, Nanshan Group's textile and apparel cooperative customers can promote the development of Nanshan tourism industry in Nanshan, such as eating, living, traveling and playing. Financial, real estate, tourism, golf and other industries can bring clothing orders for Nanshan Group, < a href= "//www.sjfzxm.com/" > textile dress < /a >. < /p >
< p > < strong > the advantages of the complete industrial chain show the core competitiveness < /strong > < /p >
< p > If Nanshan's comprehensive industrial resources are relatively competitive, then the advantage of the complete industrial chain is the core competitive advantage of Nanshan Group's textile and apparel. < /p >
< p > raw materials supply, Nanshan textile and apparel company acquired four high-quality pastures in Australia, ensured the supply of high quality wool raw materials, and introduced the world's most advanced wool processing, dyeing, spinning, fabric production line, and the annual production of 30 million square meters of high-grade worsted fabrics. < /p >
P technology research and development, Nanshan textile and apparel company has a complete product development, testing system and state-level laboratory. In Milan, Italy, the United States, New York, Losangeles has product research and development institutions, and invited experts from Italy, Japan, the United Kingdom, the United States and other countries to conduct technical guidance and process management, and has established stable production, learning and research cooperation with Xi'an Polytechnic University, Beijing Institute Of Fashion Technology, Donghua University, Italy CITTA STUDI BIELLA and other well-known textile and garment institutions at home and abroad. < /p >
< p > when it comes to the competitive advantage of the Nanshan textile and apparel industry chain, Sun Zhenke plays an analogy: "like the Olympic 1500 meter swimming competition, the first 50 meters ahead of you may be insignificant, but if you are a little ahead of every 50 meters, you will probably lead more than one position at the end." The advantage of the industrial chain is also the reason. We do more in every link than others, and we can accumulate small wins to win. < /p >
< p > < strong > foreign trade orders, internal strength, independent brand market, < /strong > /p >
< p > how to deal with the current "a href=" //www.sjfzxm.com/ > the textile industry < /a > crisis? The suggestion given by the industry experts is to walk on two legs in foreign trade and domestic sales, especially in the foreign trade oriented enterprises. When the foreign trade market is in good condition, the order is saturated and the food and clothing do not worry, lacking the motive force of active transformation. And when the foreign trade environment is deteriorating, it lacks the courage and strength to create its own brand. < /p >
< p > for this reason, Sun Zhenke believes that OEM can only earn a low processing fee and is not a long-term development plan, but it can accumulate production management experience in the process of undertaking foreign trade orders, and provide a shortcut for building its own brand and gaining higher profit added value. < /p >
< p > according to the introduction, Nanshan Group textile and apparel company, in cooperation with British bbowen and Japan's green hills Co., Ltd., and other world-class industry leading enterprises, learn advanced experience in production technology, process management, quality control and other aspects through training process orders, and train high-quality staff teams, laying a solid foundation for future development. < /p >
At present, Nanshan Group textile and apparel company has carried out many overseas clothing brands such as Paul Bettany (PAUL BETENLY), Bosa Magini (Bosa Magine), Mans Brandon (MENS PLANET) and ARISTO 18 Golf through overseas holding and investment. The brand operation center has been established in Beijing, and Beijing has a brand operation center. It has established a technology research and development center in Italy Milan, and has a marketing branch in Losangeles, USA. In 2009, it established a strategic cooperative relationship with the State Sports General Administration of China and the China Golf Association. Its brand name beatany and Brandon have become the designated suppliers of the Chinese Golf Association and the Chinese national golf team. In addition, Nanshan Group textile apparel also established a professional institute with Beijing Institute Of Fashion Technology to expand the market in the field of career dress customization. < /p >
< p > Sun Zhenke said that the proportion of the textile and apparel company of Nanshan Group was 90%, and the proportion of its own brand has increased to 30%, and the proportion of foreign trade orders has declined. In the next few years, Nanshan Group, a href= "//www.sjfzxm.com/" > textile apparel "/a", will continue to consolidate the three foundations -- technology base, management basis and employee base, and further intensify the efforts to build its own brand, and increase the turnover of its own brand to 50%. < /p >