Innovation Is The Unremitting Motive Force For The Development Of Home Textile Enterprises.

< p > small businesses rely on innovation to grow up, big enterprises rely on innovation, and home textile businessmen who lack wisdom and innovation spirit are creating new growth through innovation. This is confirmed and vividly displayed in the nineteenth China International a href= "//www.sjfzxm.com/news/index_c.asp" home textile exhibition < /a >. < /p >
< p > < strong > the source of marketing innovation is to promote customization. < /strong > < /p >
< p > Guangzhou Yuan Zhi Cheng Home Textile Co., Ltd. integrates design, production, processing, installation and sales. Liang Liyun, chief designer of the company, told reporters that Yuan Zhi Cheng textile has been established for 19 years. Over the years, the company has focused on the development and design of hotels, indoor "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "products, providing excellent personalized products for hotels, owners, construction units and wholesale and retail customers. < /p >
< p > the biggest highlight of Yuan Zhicheng is pushing personalized product customization. Liang Liyun believes that compared to hard clothing, soft clothing is easier to create the characteristics of the room, and cloth art is the most important part. It not only softens the hard lines in the indoor space, but also gives the room a warm style. People who have stayed in hotels know that hotel style is largely reflected in cloth art. Yuan Chi Cheng always analyzes the target space design when deciding "a target=" _blank "href=" //www.sjfzxm.com/ "> cloth > /a" style and fabric style every time, and even analyzes the consumer form, value orientation and taste, and then determines the direction and style of design combining marketing, construction and so on. < /p >
The market competition of "P" hotel products is very fierce, but yuan Zhicheng has won the first prize with superior quality and meticulous service. Liang Liyun emphasized that every company should do well in the raw materials, colors and quality of home textiles, but the service can not satisfy all the needs of customers. Yuan Zhi Cheng runs the service through every link, from design, research and development to installation, matching and after-sale. In this process, Yuan Zhicheng will continue to follow the service and save time and energy for the customers. < /p >
At the same time, P yuan Zhicheng Weaving Co., Ltd., Yuan Zhi Cheng dyeing and finishing factory and De Le room soft decoration Co., Ltd. provide superior production and development conditions for the enterprise, and provide powerful technical support for the effective research and development of products. In the process of product development, the company is working with well-known textile design institutes abroad. On the other hand, it has continuously communicated with the hotel design companies and management companies in the cooperation of project cases, and grasped the latest design trend. Liang Liyun said that innovation has brought a steady stream of domestic and foreign merchants to the company, which has gained considerable profits for enterprises. < /p >
< p > < strong > technology innovation Hengye era unique technology grab market < /strong > /p >
< p > as a professional production of high-end sofa fabric, sofa chair fabric, and other interior decoration < a href= "//www.sjfzxm.com/news/" > fabric < /a > Hengye times Textile Co., Ltd., has many years of experience in textile production and trade, as well as the technological advantages of fabric research and development. According to Yi Hantao, assistant general manager of the company, the unique competitiveness of Hengye times is reflected in the use of small circular knitting machines to produce fabrics. Compared with the small round knitting machine, the sofa fabric is superior to the large circular knitting machine in terms of handle, velvet, fabric three-dimensional feeling and so on, and the price is also very attractive. It is cheaper than half or even more than that produced by other manufacturers. < /p >
< p > Yi Hantao said that this technology in Hengye era is in the leading position in the industry, and is still unique in China. Its products are deeply concerned and recognized by export customers. This year's exports almost doubled over last year, mainly exported to the Middle East, the United States and European markets. < /p >
"P >" ant Han Tao "said that this year's China international home textile exhibition set up a boutique Museum, highlighting the fabric boutique brand, has a good distinction and classification among enterprises, and also makes it easier for customers to choose. This exhibition has brought more than 1000 kinds of products. The investment situation is better than that of last year. The volume of signing only one day and a half is equivalent to the 3 day contract volume of last year's exhibition. < /p >
< p > < strong > Channel Innovation Central Asia fabric business to fight the domestic market < /strong > < /p >
< p > Hangzhou Zhongya cloth Co., Ltd., which has been released for a series of decorative household textile products such as sand production, sofa covers, bedding, pillows, curtains and so on, has developed rapidly over the past 10 years and has become another carrier of Yuhang home textile enterprises. Today, with the increasingly fierce market competition, the development trend of Central Asian cloth art is in the ascendant. In the final analysis, it has its unique charm. According to Shen Lei, deputy general manager of the company, the Central Asian cloth has nearly one million meters of capacity, the equipment is an advanced level in the country, and 70%~80% products are exported to the US market. < /p >
"P", "this year's exhibition of China international home textile exhibition, the biggest highlight of Central Asian cloth art is to open up the domestic market and launch fabric samples for domestic customers." Shen Lei said that in view of the current situation of < a href= "//www.sjfzxm.com > Home Textile Industry < /a > situation, the development of domestic customers is better than that of foreign countries, and the number of domestic purchasers coming to the exhibition is also more. In addition, the domestic market demands for the quality of home textile brands are constantly improving. Therefore, the Central Asian cloth art does not introduce a new brand" flag dance "for the first time at home textile exhibition. Judging from the investment effect of the exhibition, it is very good. < /p >
< p > referring to the strategy of turning to the domestic market, Shen Lei said that in recent years, the potential of the domestic market has greatly increased, and consumers' demand for home textiles and the quality of life have been increasing. The consumption concept has also changed. Therefore, in stabilizing the export market, the company has begun to open up the domestic market so as to seek for more and more growth. The company also has another brand named "Beiming". It is understood that this brand is built for domestic customers. < /p >