The Department Store Industry Is In A Difficult Position, And The Vacancy Rate Of Luxury Shopping Centers Is Increasing.

Less than P, the annual semi annual report that should be published in July and August every year, a few department stores listed companies released their sales figures, and most of them did not perform well. The slowdown in economic growth, rising costs, sluggish consumption and the impact of electricity providers have caused companies to spoil their efforts. < /p >
< p > not worst, but worse. The performance of Chinese department stores over the past two years has fully reflected this. In 2012, when the history of China's department store was the largest in the past, we were still thinking that the worst had happened. As a result, the cold wave of the whole industry continued in 2013. < /p >
< p > let us take a look at what happened in 2013. In March 2013, Fangzhuang's famous department store heavyweights shut down their own stores in Fangzhuang; in May 31st, the Shijiazhuang department store of Dayang department store; in June 1st, they stopped the business with consumers for 5 years in Taiyuan's Taiyuan street; in July 15th, the Chengdu Pacific department store, which occupied Chengdu's Chun Xi business circle for 20 years, suddenly shut down and shut down; at the end of August, after less than 3 months after the Parkson Guiyang flower shop closed, Baisheng also pulled out of a store in Shijiazhuang. < /p >
< p > although the relevant data of the whole industry have not yet been fully counted, the information from the first line shows that the days of China's department stores in 2013 will not be better than that in 2012. < /p >
< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > department store > /a > difficult situation has become an indisputable fact. Faced with the increasingly high-end, multi-level, regional characteristics of consumers, how to break the bottleneck has become the primary task of every department store. In recent years, major shopping malls have carried out a substantial brand adjustment to adapt to the new changes in the market. < /p >
< p > it is not difficult to find that in recent years, some department stores have repeatedly dropped their olive branches to international brands under the precondition of the cold of luxury goods. The head of a high-end department store has said that the level and number of brands owned by the mall is very important in competition. High end department stores want to avoid the competitive edge of traditional stores and build their brand positioning in the market with high-end brand goods. For luxury brands, they can basically enjoy three to five years' rent free concessions from shopping malls. < /p >
< p > in the game of selling brand with brand products, the department stores that walk a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods > /a > route and high-end department stores will still have the number of international famous brands and unique brands as a gimmick to enhance the image of selling places and attract customers. < /p >
< p > besides, the introduction of high grade brands can enhance the grade and image of the shopping malls. By adjusting the brand and improving the combination and composition of the brand, it can attract more consumers and enhance the competitive advantage of the market itself. In addition, brand adjustment can improve the brand through the survival of the fittest, and will also create some pressure on the existing suppliers to promote them. Through adjustment, the location of shopping malls is more clear. < /p >
< p > however, there are still many department stores that have lost the market because of the luxury brand. Because most of the high-end department stores are luxurious, it is easy to form fierce competition and fighting with hands. Therefore, success is not an easy task. Especially for high-end department stores, it requires the company to have good brand planning and precise market positioning. < /p >
< p > at the same time, in this year's luxury consumption is cold, shopping malls are becoming more and more difficult. This year, Louis Weedon (Louis Vuitton) and Gucci (a href= "//www.sjfzxm.com/news/index_c.asp" Gucci < /a) have also released plans not to open stores in China. Half of the 32 million square meters of shopping centers in the world are in China, and the vacancy rate will continue to grow in the next few years. Davies, the vice chairman of the Shanghai Pacific Company and the head of the Department of shops in China, said that the phenomenon of the decline in luxury consumption is still widespread. It is expected that the rental income of the shops may even be affected in. < /p >