The Importance Of Naming To New Products

< p > Naming (nomenclature) is very important in < a href= "//www.sjfzxm.com/news/index_z.asp" > propagation theory < /a >, especially the naming of interest points, interest points and technical support points is even more difficult. Sometimes even naming a new product takes more time than inventing a new product! < /p >

< p > on the theory of naming, many people have summed up several rules and elements, and so on.

I would like to share with you a few of the cases encountered in the actual operation.

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< p > < strong > cheap children, good health, cheap products can not live well! < /strong > /p >

< p > because in the past, the medical and health conditions were poor, and the mortality rate of children was very high. In rural areas of China, there is such a saying: "cheap children are good to feed."

So I used to hear such names as dog left, dog egg, silly root, smelly egg.

People believe that the lower the name, the better the child will be.

As for whether there is any reason, I have no idea; but in the market, one thing is certain: a slight carelessness in the naming of a product or brand will bring serious disaster.

Just imagine, if a gourmet store introduces such products as "smelly eggs", although it is possible to win the game, I believe more consumers will feel sick and the store will suffer.

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< p > in our new product "Sun micro Chef" a href= "//www.sjfzxm.com/news/index_cj.asp" > marketing < /a > planning meeting, it was suggested that it be named "solar stove", because it can be roasted and cooked in function, similar to stove, and this name is easy to understand.

But why is it finally rejected? It is very important that the stove and stove are similar. The "solar stove" will remind people of the "solar cooker". The latter is the product that flourished in the rural areas of China in the 70s and 80s. It has long been out of date, and it has become the pronoun of "cheap" in people's mind.

If my propaganda makes consumers think of big, stupid, simple obsolete goods, the naming is a failure.

That is to say, although the "cheap name" is very popular, the stereotype of "cheap" is deeply rooted and it is difficult to survive.

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< p > < strong > flicker "brick house" can, but do not flicker the expert < /strong > /p >

More importantly, the solar furnace is technically ambiguous, and even though the whole world knows that the solar cooker's academic name is "Solar furnace", it accounts for a fraction of a million, but these people I dislike. These people will say, "Huang Minghu said eight ways!" the "solar stove" is a device that uses the huge concave mirror to focus sunlight on a point, reaching thousands of degrees of high temperature, used to smelt metal and purify precious metals. "

Don't underestimate this millionth person. If he opens up, your brand may be finished.

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< p > an example. I have said it on many occasions.

Almost twenty years ago, a famous electrical appliance company in China publicized digital TV and digital TV.

Because I am an expert in this field and I know they are flickering.

I grew up interested in radio and watched a lot of books with my uncle.

I know there are two kinds of TV signals, one is analog signal, the other is digital signal.

Analog signal is the conversion of sound and image into radio waves, but it is easily distorted during propagation, resulting in distortion of the signal.

The digital signal does not, the signal is numeral, the dissemination is very accurate, just like the telegraph.

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< p > but twenty years ago, the signal sent by the TV station itself was not a digital signal. But the manufacturer claimed that his TV was a digital TV. The professionals knew that it was cheating, or these enterprises were not honest. They used the curious psychology of consumers to mislead consumers, or their enterprises simply did not understand anything. So, < a href= "//www.sjfzxm.com/news/index_h.asp" > new product < /a > name should not step on the "professional" thunder, there must be technical support points, do not flicker professionals.

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