Sports Giant Adidas Reiterates Its 2015 Performance Target Of 17 Billion Euros.

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< p > September, < a href= "http://fz.sjfzxm.com/" > Adidas < /a > issued the 2013 earnings warning, since then, the company's medium-term performance target has been closely watched.

"We will accelerate growth and focus on profitability in order to achieve our goals," CEOHerbert Hainer of the company said on Tuesday in an investor day event held in Germany.

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< p > in early November, adidas Group announced the third quarter < a href= "http://fz.sjfzxm.com/" > earnings < /a >.

As of September 30th, when the exchange rate remained unchanged, the global sales revenue of the group remained stable in the third quarter, as sales of the retail business offset the decline in sales of wholesale businesses and other businesses. Sales in the Greater China region increased by 9%.

The gross profit margin of the group increased by 2.1 percentage points to 49.8%, and the operating profit margin increased by 0.4 percentage points to 10.5%. However, currency exchange had a negative impact on the sales revenue settled in euros.

Compared with 11 billion 514 million euros in 2012, group sales in the first three quarters of Adidas decreased by 4% to 11 billion 13 million euros.

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< p > < strong > adidas Group 2013 full year forecast < /strong > /p >

< p > following the announcement of the September reduction of this year's forecast, management can confirm that the fourth quarter's sales performance will significantly improve.

Therefore, according to the exchange rate unchanged, it is estimated that group sales will achieve a low digit growth rate in 2013.

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< p > in 2013, the gross profit margin of adidas Group is expected to rise to 48.5%-49.0% level, which has been greatly improved compared with the level of 47.7% last year.

As the growth rate of high profit emerging markets and retail businesses is expected to exceed that of more mature markets and wholesale businesses, positive regional and channel mix effects will benefit the group's gross margin.

In addition, the growth of the retail sector and the Reebok brand will also have a positive impact on the gross profit margin of the group.

However, these positive factors will be partly offset by last year's hedging exchange rate and higher labor costs, which will have a negative impact on the cost of sales.

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< p > 2013, Adidas predicted that its operation < a href= "http://fz.sjfzxm.com/" > profit < /a > rate will increase to about 8.5% level (2012, excluding goodwill impairment loss: 8%).

As a result, earnings per share are expected to grow from 4% to 7% this year to 3.92 euro to 4.06 euros compared with the basic and diluted earnings per share of 3.78 euros in 2012, excluding goodwill impairment losses.

This means that the group's net income based on shareholders will be between 820 million euros and 850 million euros.

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