Cold Snow Steel Thousand Yuan Has Become The First Brand Of Southwest Footwear Industry.

Leng Xuegang, male, 43 years old, Chongqing Dadukou, chairman of Chongqing corse shoes (Group) Co., Ltd. He started his business in 1988. He is the earliest owner of "China leather shoes" in Southwest China. No one thinks that we only give leather shoes to consumers. It should include unique cultural life and quality service. The word "cold Pediatrics" was used to refer to leather shoes by Chongqing people in 1980s. At that time, wearing leather shoes was a symbol of identity. No one will think that this onomatopoeia will one day become the first brand of Chongqing leather shoes and the footwear industry in Southwest China. The word that solidified down as a famous brand name has changed a bit, called "Ke Er Shi". This is to fit the English kaieers, meaning the Kaiser great, symbolizing the king's demeanor. The meaning of a word has not changed, and the pursuit of "identity and status" is still pursued. He took the first step in contracting small leather shoes factory. In 1988, cold snow steel was only 20 years old. He contracted eight leather shoes factory with thousands of yuan a year, and the shoe factory only gave two employees and several machines. That year, the annual income is only 90 thousand yuan, and there is little left behind. The next year, Leng Xuemei, the elder sister of cold snow steel, entered the factory of cold snow steel, took over the management work, and began to take the lead in implementing the measurement standard and quality standard in the whole city's industry. The first one was to carry out the demonstration of the quality system. In the next three years, the total sales in the factory doubled every year. "We make excellent products, work hard in quality and technology, and take the road of independent brand. As long as we stick to quality products and produce good products, we will come out. The voice of cold snow steel reveals a kind of unexpected confidence. In the early 1990s, the brand awareness of consumers increased day by day. Branded brands make fuss, and no branded "build" brands compete for business. A salesperson in the eight Bridge leather shoes factory found that the customer recognized the head of an old man and saw many businesses buying stickers, so he bought them. A reporter bought the shoes of the eight shoe factory in Italy, but mistakenly believed it was "the old man's head". He took the leather shoes and found the business department. In the course of the investigation, the business department was moved by cold pursuit of quality and enterprise spirit, and helped him to register the trademark. The brand meaning of the "Coles" symbol was carefully pushed out by cold snow steel: "kaieers" was born. To establish the status of the first brand of Southwest footwear industry, in 1997, Kr started the strategy of "centenary brand". 5 years later, it was awarded the first batch of "national inspection free products" in the industry. With the reputation of "genuine leather shoes" as the only shoe manufacturer in Southwest China, the first brand status of the southwest footwear industry was established. The sales network was spread over more than 10 provinces and autonomous regions such as Sichuan, Shaanxi, Hubei, Hunan, Guizhou, Yunnan, Liaoning, Xinjiang and Tibet, and there were more than 200 self owned stores, joint stores, and stores.