Underwear Brand Agents Retail Control Focus

For a long time, there are relatively few aspects of underwear on the clothing section. Some time ago, business travelers and several underwear friends talked about the current situation of underwear. Though underwear is a high profit but sometimes it can not be measured for a time, it is not as easy to grasp as it is in general clothes. Do you have any relevant information?

Now I'll arrange a copy and share it with EMKT's clothing friends. Please give my heartfelt suggestions!

Underwear (Wen Xiong), after years of development, is now clearly in a period of pformation, because many underwear manufacturers and agents have met with confusion, but their direction and method are stumbling around.

Are asking, how do we go next?

In the pition period, the market is bigger than the method, the direction is wrong, everything is wrong, the direction is bigger than the method, the innovation decides the future.

Therefore, the most important thing for today's underwear agents is to have a clear direction, to identify the future development with the direction of the flag, and to determine this direction in order to purposefully think of various methods, means and means, otherwise everything will be in vain.

Retail is the focus of future underwear.

No matter whether the manufacturer or agent finally competes in the retail field, the channel management in the past few years to the later decisive end is embodied here, because as an agent, the product is a pit station here, only the retail outlet can realize the value, and only retail can make profit.

Therefore, under the existing resources, the underwear agent, including the strength of the brand of underwear in hand, the existing customer network, the mode of its own management method, and so on, how to further grasp the channels of the hand, and can control the terminal, for oneself use, to create wealth.

First, the manufacturer's factor is that the agent is first supplied by the manufacturer, and the agent does not have the right to speak. What products do the manufacturers come out without, you accept what products, most of them provide product information, but in fact, they can not accept the information. Because manufacturers have the overall idea of the manufacturers, it is difficult to take into account the agents in a certain area. Therefore, there are always dissatisfied places, which are manifested in the product structure, cup type discrepancy, color difference, and the time of delivery.

It is impossible for manufacturers to be fair.

How to win more manufacturers' resources (or most favored agents) under such circumstances is a problem for agents to ponder.

Let manufacturers feel that the importance of the region is the key, good financial reputation for manufacturers is the first element, do a good job in communication with the regional manager and communication with the leadership of the manufacturers.

With the help of the manufacturers, it is time to win the business in the region.

(two) terminal customers, the downstream of agents are terminal customers, all kinds of retail affiliation, business taste supermarkets, joint ventures and so on.

For various forms of retail customers, it is necessary to have the ability to control and coordinate the advantages and the agency rights and obligations of agents.

For agents, if the product is not strong enough, how to win in the channel, the agent knows that the service is not enhanced, but it is only limited to the service staff to do more quickly, to get more goods for customers, and to give more promotional products.

Because of these, agents can not get comparative advantage in competition.

The way to ensure that other agents do not imitate and follow up is to provide a deeper level of service for the terminal's management and to form enough comparative advantages to play a more advantageous role in the channel competition.