Interpretation Of A Magnificent Turn Of Bashan Group

Xu Wenying, vice chairman of the China Textile Industry Federation and chairman of the filament weaving Association, recently evaluated the co operative Enterprises: "once the taffeta group, which was mainly made of taffeta and fell to the bottom of the valley, has been evaluated by the chairman of the China National Federation of textile industry and the new product development conference in 2013." after years of product development and structural adjustment of its products, it has been playing a good backbone role in the development of the local filament weaving industry. It is also an important reason why we choose to hold an annual meeting in Zibo. "P"

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< p > < strong > village run enterprises counterattack < /strong > < /p >

< p > 1981, only 60 thousand yuan of assets, more than 80 workers of village enterprises Boshan dyeing and weaving factory completed, this is also the predecessor of Bashan.

After the third Plenary Session of the 11th CPC Central Committee, Bashan village started from the textile industry and centered on Bashan bleaching and dyeing factory. After more than 20 years of arduous pioneering work, more than ten village run enterprises have been developed.

Over the past decade, the lack of water, grain shortage and lack of money made the "three lack of village" incarnation become the first industrial output value village in Shandong province.

Bashan has also become a village run group enterprise integrating chemical fiber, weaving, medical treatment and education.

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< p > for the villagers of Bashan, the textile not only embodies the tradition of hard work but also the cornerstone of the prosperity of the people.

After graduating from the University of international finance in Takachiho, Japan, Sun Zheng went back to Bashan village and took the relay baton from his father's hands.

In Bashan, like Sun Zheng, the elite who devote themselves to the textile industry are very few.

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< p > < strong > from inside to less than a href= "//www.sjfzxm.com/news/index_c.asp" > fabric > /a > /strong > /p >

< p > Shandong province is a major textile province in China, and also a key area of cotton spinning. Although the filament weaving industry is not developed in Shandong, with the development of filament weaving industry and chemical fiber Imitation cotton technology, local enterprises have begun to pay attention to the substitution effect of chemical fiber fabrics on cotton fabrics.

"Weaving industry in Shandong province is bound to get a corresponding development."

For sun Cheng, President of Bashan group, this is a kind of responsibility and responsibility.

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< p > in the past, taffeta fabric was mainly used for making raw materials. Under the new situation, Bashan has made corresponding adjustments in its work and product quality, and taffeta has gradually changed to fabric. This not only reflects the improvement of production technology level, but also expands the scope of use of taffeta.

Judging from the variety of raw materials used, the proportion of polyester from the past to the present is becoming larger and larger.

Raw materials are becoming more and more finer, from the past to produce 75D, 68D, 50D and other filament yarn, and now the production of 20D, 15D and other filament varieties.

The number of raw materials F from the 24F used in the past is now developing to 72F, 144F or even higher.

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< p > July 7th, Xu Wenying, vice president of the Federation and Xu Jianguo, vice mayor of Zibo Municipal People's government, jointly unveiled the "China chemical fiber taffeta fabric production base".

The gold medal in the red veil is very proud of the Bashan people. "The silk weaving association has given us the title of taffeta fabric production base, which is a great affirmation and encouragement for our production management."

Sun Zhengru said.

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< p > < strong > from adjustment to innovation < /strong > < /p >

< p > facing the complicated international environment and the continuously adjusted domestic economy, Bashan, as the leading enterprise in Shandong Province, "a href=" //www.sjfzxm.com/news/index_c.asp "silk weaving" /a "industrial leading enterprise, has improved the market share by improving product quality, developing new varieties and improving service quality. The number of new varieties has increased from 10% to 30%.

Even in the harsh external export environment, the number of exports increased from 10% to 18%.

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< p > because of the changes in domestic and international markets, coupled with the appreciation of the national currency and the rise in labor costs, the cost of labor and chemical fiber raw materials has doubled in the textile industry, and some construction projects have been forced to stop production.

But these are difficulties and opportunities for sun Zheng.

Faced with the challenges of severe situation, Bashan has made great innovations in three aspects of products, technology and system.

In sun's eyes, in response to the complex external environment, enterprises need to actively respond to market changes, adjust product mix in a timely manner, increase investment in technology and equipment upgrading, continuously improve production efficiency and product quality, and grasp market opportunities at the same time, so as to achieve marketable and sustainable life of enterprises.

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< p > even though the market has many disadvantages at present, the development of Bashan has not stopped.

On the basis of the original sales network, we should add new sales network points, explore new sales methods in the original sales mode, and constantly try to develop the territory of Bashan.

"We constantly try various ways of sales, such as the combination of direct marketing and direct selling, and the cooperation with upstream and downstream enterprises on the basis of complementarity, so as to expand sales channels.

At the same time, our international business department is also stepping up the development of the Middle East market and the Southeast Asian market.

Seemingly simple words reflect the courage and confidence of Bashan people.

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< p > in the face of the higher green energy conservation now, Bashan will achieve sustainable development.

In view of the relevant requirements of pollutant discharge standards, Bashan increased investment in energy saving and environmental protection related technical pformation, and vigorously promoted the application of textile cleaner production technology and pollutant treatment technology.

Among them, the water jet loom waste water treatment and reuse system pformation project has adopted the key technologies such as double effect air floatation, ozone and so on. After two pformations, the performance has been greatly improved. It has been running steadily for nearly a year, and the water saving effect is remarkable.

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< p > with the development of the times, the market demand for enterprises is increasing.

Sun Zheng believes that at present, the independent innovation capability of Bashan is still quite different from that of the market target. Although some platforms have been built through cooperation with the cooperation units, universities and research institutes, but how to make full use of the key technologies and key products, Sun Zhengbiao must actively explore and accelerate the industrialization of scientific and technological achievements in terms of system and mechanism. "At this stage, only relying on science and technology can enhance the core competitiveness of the industry, especially the application of key technologies such as high simulation and high-performance fiber materials, energy saving, environmental protection, dyeing and finishing, and high-end textile equipment. This is also an important part of Bashan's urgent need to upgrade at this stage."

Sun Zheng has deep feelings about technology textiles.

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< p > < strong > from tangible to intangible > /strong > /p >

< p > Sun Zheng thinks that nowadays the < a href= "//www.sjfzxm.com/news/index_c.asp" > market competition < /a > more embodies the competition among brands.

"Brand means high added value, high profit and high market share.

Successful brands can bring higher sales to enterprises and make their products and services more competitive.

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< p > brand is an intangible asset and a crystallization of enterprise spirit and culture.

Bashan has always regarded "improving product quality" as the fundamental criterion, taking cost control and quality management as the foundation, taking product design and business mode as the guarantee, taking consumption safety and environmental friendliness as the responsibility, and taking consumption orientation and life style as the objectives.

Sun Zheng always believed that quality is the basis for the survival of enterprises. Technological innovation is the inexhaustible motive force of enterprises. Only by improving the quality of products can we create a tough brand and enable enterprises to remain invincible in the competition.

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In the initial stage of brand development, from P to development, it is necessary to invest a certain amount of manpower and material resources. However, late maturity brand maintenance is also very important.

In order to better maintain the brand image and safeguard the legitimate rights and interests and economic interests of customers, Bashan, in strengthening customer cooperation and highlighting brand characteristics, has embarked on actions to combat counterfeit products and infringement on exclusive rights of registered trademarks.

"The product itself has no life. Brand is the soul of an enterprise. It is difficult for a product without brand to continue its value.

Only by brand building their own development can enterprises get long-term and stable development.

Sun Zheng said that the urgent task for Bashan is to expand its brand influence. Next, a series of advertising campaigns will be held by participating in domestic and international exhibitions to further enhance the visibility of products.

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< p > for Sun Zheng, the most proud thing is that at the end of 2010 and Sun Qiyu, chairman of the board of directors, visited Germany with Premier Li Keqiang.

In the meantime, under the testimony of the German Deputy Prime Minister and Minister of foreign affairs, Guido Westwell, bashshan signed an order for polyester staple fiber production line with Ou Ruikang, Germany.

"What we should do next is to further enhance the industrial level, expand the development space, and build Bashan into a more vigorous and competitive brand and enterprise."

Sun Zheng said.

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At the time of "P", the story of "Bashan" was made known by the industry and the public.

Advanced equipment and technology is undoubtedly a piece of paper to expand the real economy. Now, all equipment has been installed and is entering the joint debugging state.

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