Market Prospect Analysis Of Underwear Industry In 2014

China clothing The development trend of retail industry is based on three main lines.

One is low price and convenience. This is also the most important and most important consumer psychology and consumption behavior of human beings in life and shopping.

This is determined by the characteristics of human nature and will not change. Low price and convenience are the most fundamental and core trends in the development of retail industry.

The two is the development of science and technology.

Three is the improvement of residents' consumption ability and the change of consumption psychology.

With the improvement of residents' living consumption level and consumption ability, their consumption psychology will change accordingly, and the consumption demand will diversify. The consumer goods market and retail business will also be further differentiated. New formats will emerge and the existing formats will develop rapidly.

　　 Underwear Industries and underwear shops are traditional industries. Since tradition means no high risk, some people may think that there should be no high profit, because risk is always proportional to profits. The underwear industry is still a high profit industry to a certain extent, that is because it is far greater than supply.

The large demand of the market is the driving force for the rapid promotion of the industry. The underwear industry is in the initial stage of development, and the underwear chain franchise mode has appeared in the market, which has greatly promoted the unprecedented good prospects of the underwear industry.

According to the analysis of the market demand forecast and investment strategic planning analysis of China underwear industry in 2013-2017 years released by the foresight Industry Research Institute: clothes There is huge room for development in the consumer market, and the share of the rural market is decreasing rapidly. Online sales have become an important channel for underwear sales.