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College Students Do Not Love Profession And Love Entrepreneurship.

2014/3/19 10:44:00 63

Entrepreneurship And University Industry

Studying in Tianjin finance and Economics University Li Wei, who runs his own cosmetics shop on Renren and WeChat, has accumulated a lot of old customers. Nowadays, more and more college students are using the Internet platform to start their business. The footprints of college students are all over the social platforms, such as WeChat, Renren, micro-blog and so on, which are popular among students. The products sold are mainly cosmetics and food. Li Wei believes that "WeChat marketing, Alipay transfer, express delivery" this way to avoid Taobao shop restrictions, and acquaintances to ensure genuine goods, so it is easy to be accepted by university students.



There are more and more forms and channels of entrepreneurship. Many college students can not help but try, but how to balance their business and academic career is a difficult problem for college students. The China Youth Daily reporter interviewed 6 college students who started their own business, and they had their own views on both academic work and entrepreneurship.


Business can not delay academic work.


Shi Zugao, a chemical and pharmaceutical engineering major at Zhejiang University of Technology, told reporters: "I like the pharmacy profession very much, but it is very difficult to start a business from a professional level, and the threshold of capital, technology and policy is very high." So, Shi Gao Gao chose to start with the needs of college students. He and his classmates opened a personalized T-shirt studio in the school, specializing in tailored sweaters and blouses.


Shi Zugao introduced his team of 4 people. He was responsible for the operation and product sales of the project. He also had a technical director, and the other two were responsible for online store operation and logistics. "What is more painful now is that we do not have a working place, and the funds are well settled. It is enough for the 4 of us to get together, but all the businesses are groping on their own and feel very laborious." Shi Zugao said, since the start of business, professional learning can only be placed in the gap of no business. If you have homework, you must stay up late, or get up early to catch up with your homework, and start a business for more than half a year. Although the business is good, it is really too tired.


As an entrepreneur in the campus, he said the longer he found the lack of professional knowledge, he admitted: "in fact, what we have learned is of great help to our current business. clothing We can use chemical knowledge to test materials, and in marketing, I can use the knowledge of pharmaceutical marketing. Shi Zugao told reporters that the current entrepreneurial activities are just to accumulate experience and connections. In the new semester, he is prepared to put more energy into his studies and do business without delay.


There are also Qi Anqi, a college student at the China Youth University for Political Science, who is also prepared to be in the business. In 2012, Qi Anqi felt good after using an online shopping weight-loss drug. Looking at the business is recruiting a sales agent, holding a try mentality, ordered 1000 yuan products such as diet pills, facial mask and so on. As a result, a carton of bottles and cans sold out in just 3 days. "Only if you are an agent do you know how big the profit is here." Qi Anqi said that since then, WeChat has only released the mood, the beer and the fun of personal WeChat, has become her business "store", every month can bring her more than 2000 yuan of income.


Although the shop will be busy, Qi Anqi is very careful not to delay professional learning. "Spend about two hours every night, release new product information and ask customers to respond to WeChat." She said she did not plan to graduate school or go abroad, only the final exam week needed to review, especially in the third year, the association and the student union's work also resigned, she only has 3 compulsory courses next semester, usually free many, open a shop will not affect learning or practice.


More or less the news that WeChat receives every day will always affect Qi Anqi's mood. "If one day's business is bad, there will be frustration, but if it's too busy, it will be more annoying." Faced with the pressure of graduating Qi Anqi, she hopes to continue her internship and job search as a long-term part time job. She can enrich her life and make money to reduce economic pressure. As for how long it can last, she can only "take a look at it one step at a time".


Do not love professional, love Entrepreneurship


Li Wei's cosmetics shop started earlier than Qi, and has been doing this for 3 years. Li Wei's first customer Her college classmates, "she bought four or five cosmetics, and I earned less than 100 yuan." Li Wei, who has tasted the sweetness, found it easy to do business, and just updated his products in his Renren album. Her small store has become more and more famous through word of mouth marketing, so that she does not need to hoard goods now. She can get goods from merchants according to customer's order requirements. She can draw a certain fee, monthly sales volume is over 10000 yuan, and the income is stable.


Compared to academic work, Li Wei put more energy on cosmetics sales. Because of the lack of courses and frequent skipping classes, sometimes she only has one or two days a week in school, and the rest of her time is busy doing business, studying actuarial and risk assessment. But she is also very happy that university life can be more fulfilling. It is stronger than watching the Korean dramas in the dormitory every day, and the working hours can be freely controlled. If there are more things in school or at home, fewer products can be updated. "Try to follow the school as far as exams and classes are concerned, not because of the sideline industry." She said.


Li Wei also has his own judgement on the current employment situation. Graduates of this major have great pressure on employment. Especially for girls, she also hopes to find a stable job in the future and sell cosmetics as a sideline. "Many buyers have asked me whether I will do it after graduation. If they don't do it, they will not know who to buy it. I am quite moved, so after graduation, they should continue to get goods for old customers." {page_break}


He Xiaohong of Chengdu agricultural science and technology Career Academy studied the specialty of farm and animal products processing. He admitted that he had little interest in this field. "Try to learn as much as possible. Anyway, the exam should not be done at the bottom, at least in the class." From the beginning of sophomore year, he began to set up stalls in the night market, and put films on mobile phones.


He Xiaohong went out at 5 p.m. and collected at 9 p.m., and his monthly income was good. "Setting up a stall business seems like a low end, but it can add a lot of social experience." He said that the burden of schoolwork was not heavy at ordinary times, which gave him enough time to start his own business practice.


Entrepreneurship is the best way to learn.


Because there are not many courses at ordinary times, Zhang Xueqing, an e-commerce professional at Electronic Information Vocational Technology College, thinks that the best way to apply electronic commerce is to open online shop. So she started from agency, gradually started a cosmetics company, and jumped from agents to distributors, and sales volume reached more than one million yuan per month.


She has her own way to promote her online account. She told reporters that she would go out shopping after dinner, find a crowd crowded place to open WeChat positioning function, use mobile phones to find nearby people to "greet" and use all kinds of ways to promote friends. Through tireless efforts, Zhang Xueqing's WeChat friends increased from the initial more than 300 to more than 4000 today. As a wholesaler, she has established a fixed cooperative relationship with more than 400 agents throughout the country, handling hundreds of products every day.


Zhang Xueqing, who is studying in a three - year college, is facing graduation. She is very glad that she has found a way, not only has entrepreneurial experience, but also used her knowledge in school. She can recruit some teachers and younger brothers to solve their employment problems.


Like Zhang Xueqing, Liu Xiaoming, who studied food storage and marketing in Jiangsu food and drug Career Technical College, did his best to learn.


Liu Xiaoming and his classmates opened a bakery. They made use of the patent of the school teacher to develop the characteristic yam cake. They also used their advantages to train the people. "Entrepreneurship will definitely affect learning, especially in terms of inappropriate timing." Liu Xiaoming said frankly, after starting a business, we found that many things must be kissed together, and the burden of schoolwork is heavier. Sometimes we can only see the urgency of things to measure class or work.


"For example, a few days ago, I asked a worker to come to the shop to install the cable. It was all time for class, and I could only choose to skipping classes, because the workers would not wait for you for too long." He said that it is good to open a cake shop at least with their own food specialty, some professional knowledge can be Entrepreneurship Application.

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