Discussion On Fur Trade Opportunities In Turkmenistan

< p > on the ancient Silk Road, < a href= "//www.sjfzxm.com/news/index_p.asp" > Turkmenistan < /a > is an important trade hub. It has obvious radiation effects on Uzbekistan, Tajikistan and other neighboring countries such as Iran and Afghanistan.

On the new Silk Road, Turkmenistan is one of the emerging markets for Chinese enterprises to export, and is also an important cotton producing country in Central Asia.

This series of reports on the silk road will discuss Turkmenistan's business opportunities with the industry.

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< p > Russia, Belarus, Ukraine and other markets are the main target markets for the export of most of them. China's < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > a target= "_blank" href= "_blank" > clothing export enterprises have experienced maturity after years of development. However, in recent years, domestic export enterprises have mushroomed, the number of enterprises has been increasing, local market competition has intensified, and after the Russian financial crisis, the market recovery has been slow. Enterprises have begun to look for new target markets, and some enterprises have been targeting Turkmenistan's Central Asian market.

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< p > < strong > the sales of independent brands are less than /strong > /p >

< p > Hubei Yue Heng Hyatt fur "a target=" _blank "href=" //www.sjfzxm.com/ "> dress /a > Co., Ltd. is a fur clothing export oriented enterprise. Its products are mostly middle and high-end men's and women's fur. The export market includes Turkmenistan, Kazakhstan and other Central Asian countries, and the general fur products are converted into RMB about 7000~10000 yuan.

According to Gao Bo, general manager of the company, since 1998, enterprises have begun to develop in Urumqi, Xinjiang. Businessmen from Central Asia have come to the local market to import low-grade products such as a target= "_blank" href= "//www.sjfzxm.com/", shoes less than /a and shorts to low-end products such as garments. With the increasing demand for clothing in Central Asian countries and the good development momentum of domestic fur industry, enterprises are beginning to export fur clothing.

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< p > Gao Bo said: "the residents in Central Asia are tall and tall. They like loose and comfortable clothes. The living habits and cultural backgrounds of Turkmenistan and Russian residents are similar. They tend to be nationalized and conservative.

Yue Heng Hyatt has its own processing factory and < a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a >. We design and manufacture according to the local residents' demand characteristics of clothing, and focus on meeting the needs of local consumers.

Moreover, customers reflect less textile processing plants in countries such as Turkmenistan, and some fur products also need to be imported from China.

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"P" Yue Heng has always insisted on its own brand to the Central Asian export enterprises, "Yue Heng Lacrosse" fur clothing. For the promotion of the independent clothing brand, Gao Bo said that since the establishment of the enterprise, the brand has not been promoted through advertising and other media. Since the years, good clothing quality, local product prices and trust established with the partners of Central Asia have made the brand of Yue Heng Hyatt have a good reputation among merchants, and the enterprise has also achieved good development.

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Similarly, Hongkong Maksim (International) Garments Co., Ltd. is also an export professional fur hat company. Since 2004, it has exported products to Central Asian countries, and has its own brand Vingavan (VEKA king). Its annual exports to Central Asia account for about 1/3 of the company's total exports, while the rest is exported to Russia and other markets.

Zhang Kaibiao, general manager of the company, said that in addition to the general fashions and popular product styles, Turkmenistan, like other Central Asian countries, also prefers nationalized products. Maksim was initially formed jointly with Russian partners, and later Russian partners withdrew. But the accumulation of years of development experience has made the enterprises more aware of the preferences of the residents in the neighboring countries of Central Asia to Russia. Maksim's hand-made professional ethnic hats have also satisfied the needs of local ordering merchants for distinctive national products.

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< p > < strong > high quality supplier trust < /strong > /p >

< p > Yue Heng Hyatt has a "a href=" //www.sjfzxm.com/news/index_f.asp "fur" /a "processing plant in Beijing and Hubei. The products need to have a certain cycle from the time they receive the customer's ordering period to the completion of the logistics delivery. The general cargo from the Xinjiang Alashan and other ports to pport to the customer needs about 1 weeks of land pportation, plus the early production usually takes half a month.

In the process of exporting garments, enterprises often bear certain risks, and the higher the unit price of clothing is, the greater the risk will be borne by the products enterprises.

Gao Bo said: "before the Central Asian customers delivered to enterprises with very little earnest money, they would first sell some of the products purchased, and if the sales were good, the customers would add orders in time. We would arrange subsequent supplies. If the products were not sold well, some Central Asian customers would lower the price of the products or even cancel the order. Although the deposit was paid earlier, the deposit amount would be smaller, and the other party would pay less. Because the cost of raw materials is higher, the losses caused by the production can only be borne by the enterprises themselves, which is much less than before, but it still exists."

According to Gao Bo, some of the long-term cooperative Central Asian regional ordering businesses do not pay deposits in advance. Instead, they place orders directly by phone. After receiving the goods, they send the funds to the enterprises. Although there are certain risks, they will choose to trust each other for years.

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Customers in the Central Asian region generally purchase goods after they are responsible for selling locally, and the profits of their products are mostly derived from them. And whether domestic enterprises consider setting up direct stores in Kazakhstan? "Gao said," although I visit the Central Asian region every year, if I went to Kazakhstan last year, we still can not get a comprehensive understanding of the local market environment and policies, and the cost of opening stores is high. At present, we haven't opened stores in Central Asia.

The importer is directly responsible for the local sales, and the large shopping malls and boutiques in Turkmenistan and other countries are less, so the goods are usually sold in the local wholesale market.

At present, the development situation in Central Asia is not very optimistic. Listening to customers reflects the devaluation of some countries' currencies, and the profits of customers will be reduced.

In order to retain customers, we sometimes reduce the price of products.

Gao Bo said that around May of this year, he will go to the Middle East to explore the market. Just like the development form of Central Asia, Yue Heng Hyatt will not set up a marketing store locally, but will be a supplier of local partners.

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< p >, and Zhang Kaibiao also said that Maksim had stores in addition to Beijing's "Ya Po Road" in Xinjiang Urumqi's "Russian business center", both in Russia and in Central Asia.

"At the Huoerguosi port in Xinjiang, there is a Sino Russian border trade Hohhot trading area". Foreign customers often do not need to purchase goods there, but because the distance between them is far away, the border trade has not been active before.

At present, the ordering companies in Central Asia usually come to Urumqi to sign orders. They can be duty-free, less than a href= "//www.sjfzxm.com/news/index_f.asp" > imports > /a > 30 kilograms of products, and imported goods are directly responsible for local marketing.

In general, our goods will be distributed to Almaty and other Central Asian countries after importing to Almaty, Kazakhstan.

As for opening stores directly in Central Asia, Zhang Kaibiao said: "it will cost a lot of money to open a storefront business in the local area, and the mode of operation is also quite different from that at present. In the future, we should stick to the product supplier and do not intend to open shops in Central Asia."

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