How Do Chinese Local Textile And Apparel Professional Exhibitions Break The Table?

In March 29th, the twenty-second China International Clothing and accessories fair. CHIC2014 The curtain fell in Beijing. This year, more than 1000 clothing and apparel brands from 20 countries are exhibiting. According to the on-site statistics, the 4 day exhibition will receive more than 90 thousand professional spectators.

However, compared with the red hot exhibition, the recent 2013 annual performance announcement of many apparel listed companies in China has revealed a series of bad data indicating that the environment of the apparel industry is still in a depressed situation. The net profit of 70% of the apparel listed companies has declined, and the sports brand performance of the whole Chinese market has been dismal.

As early as February this year, at the ninth annual meeting of China spinning round table forum, Wang Zhuo, vice president of the China clothing association association, one of the organizers of CHIC, said that the future development of the garment industry is entering a critical period of adjustment, transformation and innovation.

To some extent, professional exhibitions are a barometer of the industry. Because of the impact of rising costs, channel changes, and new channels such as the Internet on the original channel, the international brand has increased the layout of the Chinese market, exacerbated the competition in the domestic garment industry. The development mode of China's garment industry has changed from an extension to an endogenous growth in the past. This poses a new topic for China's local textile and apparel exhibition.

How to solve problems in China's local exhibitions

Under the background of this industry and the background of the market, CHIC2014, with the theme of "strength" as the theme, actively develops new service functions and creates new value of exhibition. Through the perspective of "all channels", "full resources" and "full mode", the platform of Commerce and industry collaboration is constructed to provide strong support for brand enterprises in the development and market development in the new era.

Intertextile as the upstream garment industry China international textile fabrics and Accessories Expo The action is bigger. As early as last June, the Organizing Committee of China international textile fabrics and accessories (Chun Xia) Fair published a notice on the official website announcing that the exhibition will be moved from Beijing to Shanghai. The organizers want to further play the role of the exhibition in leading the market, returning to the market and giving birth to business opportunities.

Intertextile China International fabric (Chun Xia) Fair moved to Shanghai, and won the positive response of the Yangtze River Delta region's many top 500 domestic textile competitiveness enterprises in Jiangsu, Zhejiang and Shanghai. In the layout of China's textile and garment industry, the advantages and importance of the Yangtze River Delta region is beyond doubt. The Yangtze River Delta, as one of the most active regions of the domestic textile and garment industry, has formed several textile and apparel industrial clusters. As China's traditional textile and garment production base, the Yangtze River Delta region has produced many local brands. After the relocation of the exhibition, Jiangsu, Zhejiang and Shanghai, as well as many brand businesses in the south, can not only provide opportunities for docking with international businesses, but also expand brand influence, and further facilitate the display of the comprehensive strength of enterprises.

Facts show that the action of the organizers has been successful. The spring and Summer Exhibition, which was held in early March, attracted more than 1400 exhibitors from 23 countries and regions. It is by far the most international one, and the number of overseas exhibitors has increased by 11% over the previous years.

　　 China international textile fabrics and Accessories Expo This year celebrates its 20 birthday. As the world's largest professional fabric exhibition, relying on the rapid development of China's textile and garment industry for 20 years, as well as the advantages of the exhibition industry and the specialized market operation of well-known international and domestic joint teams, the China international textile fabrics and Accessories Expo has only 4000 square meters since its establishment. Up to now, the exhibition scale of the two quarter of spring and autumn has exceeded 200 thousand square meters every year.

Trade trends in the upper and middle reaches tend to serialization and refinement

From March 31st to April 2nd, the Asia Pacific Leather Exhibition - the exhibition of raw materials and manufacturing technology and fashion collection was held at the Hongkong Convention and Exhibition Centre, and welcomed its 30th anniversary celebration. The layout of the upstream and downstream trade fairs is a major feature of the Asia Pacific Leather Show. The exhibition will usher in 1700 exhibitors. As Asia's top fashion accessories show, this year's "fashion collection" shows 482 new exhibitors from 25 countries and regions.

The origin of the Asia Pacific Leather show dates back to 1984, when the Hongkong trade show group, the sponsor of the Hongkong international leather exhibition, was led by Derek Dickins. He expects that the leather industry will migrate to Asia in the long run as China becomes the world's leading shoe and leather product producer.

In the view of the organizers, as a leather exhibition, it can successfully enter 30th anniversary, reflecting the rigid demand of the industry to the upstream. On the one hand, exhibitors display all kinds of products needed at various stages of the production process for buyers to personally contact, study and discuss; on the other hand, the fabric is characterized by the fact that leather needs to be touched and sniffed before it can identify its material, color and texture, and the quality of products can not be judged solely by photographs. At the same time, organizers believe that the leather exhibition in the Asia Pacific region not only serves the leather industry, it is also an important part of the industry. Therefore, in addition to a series of comprehensive buyers' publicity programs, there will be more media publicity activities, Exhibition videos, press conferences and sponsors collecting information continuously to ensure that the industry keeps pace with the times. {page_break}

The eighth Hongkong international lingerie swimsuit Exhibition (Interfili re Hong Kong), which is the same as the Asia Pacific Leather Fair, is much smaller and the number of exhibitors is only 1/10.

However, the number of exhibitors has remained stable, with 3200 professional visitors and the number of Chinese buyers ranked first.

The Interfili re exhibition is a boutique route. The organizer will hold four Interfili re exhibitions every year in Paris, Hongkong and Shanghai, and will play a guiding role in the global underwear and swimwear industry. In the interview with our reporter, Ms. Tayade Reynies, director of the underwear and swimsuit Department of uuvet, compared the location and role of Interfili re Series in three locations. She said that there were more than 400 middle and upper grade underwear brands in the European market, and the Asian region had such a brand name. brand Only 15-20, indicating that Hongkong international underwear swimsuit exhibition as a business platform still has room for development.

Downstream to integrate resources and expand business platform functions

2011 is the year of great changes in the Paris fashion show. As a European mainstream exhibition, the PRET A PORTERPARIS, which has a history of more than 50 years, was finally incorporated into the Paris Exhibition Bureau, which was once regarded as the "edge WHO" S NEXT. After its establishment in 1994, it became known as the "international fashion trend laboratory", because it gathered representatives of the avant-garde design, internationally renowned and high-end fashion brands. "A" After the integration of the WSN exhibition company, the merged exhibition appeared on the new Versailles exhibition hall in Paris in from January 21 to 24, 2012. After the integration, the exhibition area was increased from 4 to 6. Each exhibition area has its own characteristics and its classification is meticulous.

Unlike the merger of Paris women's wear show, Pitti Uomo, the world's leading men's wear exhibition, has extended its exhibition to women's wear in recent years. In from January 7th to 10th this year, the eighty-fifth PittiUomo exhibition was held in Florence, Italy. This year's Pit t iUomo men's wear show has 1047 brands. The Pitti W women's wear show held at the same time shows 73 women's wear series.

The exhibition focuses on international and nearly 40% of exhibitors come from over 30 countries. At the top of the exhibition, Pitti Immagine executives stressed that the sales of garments and fashion brands in the Middle East in Asia were close to 60% from men's wear. The men's wear market is becoming more and more important.

Can professional exhibitions be aimed at the general public?

The change of exhibition stems from market and brand demand. The famous fashion brand Bread &Butter is ready to open a new page. The exhibition is still held in Berlin this year, but the concept of facing the general public will be introduced from the beginning of July.

Karl-Heinz M M ller, the founder and President of the exhibition, describes the situation in the fashion market and the growing importance of e-commerce in a letter. Although Bread &Butter was born in Cologne in 2001, Karl-Heinz M u ller said that the exhibition will remain in Berlin (its first lease with tengPerle Hof International Airport is 10 years). As for the fashion market, he also mentioned the importance of chain stores. This is not the same as the launch of Bread&Butter 10 years ago, and the importance of e-commerce. It made the brand collection shop a fitting room. Karl-HeinzM ller said: "the fact is that only traditional retailers can launch brands in the market."

For the prospect of the professional fashion show, he said: "we have decided to include the last participant in the industry chain, which includes the final consumers. We know that this will not be a simple task. We expect strong disagreement, as we had left Cologne to Berlin before.

The scale of the exhibition is a trend.

It is reported that Intertextile China international textile fabric and Accessories Expo organizer is ready to move to the 2015 Shanghai Hongqiao business district Del China Expo complex. After the completion of the exhibition complex, it will become the largest building monomer and Exhibition complex in the world. The opening of the new exhibition hall will attract more enterprises to join. The products will be more abundant and the business function will be more prominent. At the same time, in order to effectively link the upstream and downstream industry chain, next spring and summer textile exhibition and yarn exhibition will be held simultaneously with the spring and summer fabric exhibition. Undoubtedly, the three exhibition linkage will focus more industry eyes.

Then, will the next China International Clothing and Accessories Fair (CHIC2015) move to Shanghai like the Intertextile exhibition, and how to achieve a quarterly suspense?

Global textile clothing In the trade fair, the famous exhibitions maintained their own characteristics and moved towards sustainable development through integrating resources and expanding business platform functions. In this way of thinking, they also left some thoughts to the organizers of China's local exhibitions. (Wang Tonghui)

Extended reading

In 2013, China's garment industry was faced with opportunities and challenges.

On the one hand, with the increase of economic growth and per capita consumption level, the apparel industry continues to maintain overall growth, but the growth rate has slowed down significantly. According to the National Bureau of statistics, over the past 3 years, the output growth of garment enterprises above designated size has dropped from 17.68% in early 2010 to 1.27% in December 2013. In 2013, the output growth of garment enterprises above Designated Size dropped 4.93 percentage points from 2012, down 6.87 percentage points from 2011, down 17.33 percentage points compared with 2010.

On the other hand, due to the impact of rising costs, channel changes, and new channels such as the Internet on the original channel, the international brand has increased the layout of the Chinese market, intensified the competition of the industry, and the garment industry development mode has changed from the previous extension to endogenous growth. According to the data released by listed companies, some mainstream clothing companies are facing the challenge of intensified inventory and weak growth. Men's clothing brand terminal sales pressure is still large, franchisee order enthusiasm is poor, the overall channel is in the adjustment stage. Leisure clothing channel inventory is more thorough, orders will gradually narrow down, the overall number of channels has declined, industry adjustment is coming to an end. Shenyin Wanguo research report points out that brand names clothing The growth mode based on opening shop has come to an end. Market segmentation and channel diversification are the future directions.