Women Underwear Chain Stores Should Pay Attention To 5 Problems.

< p > < strong > opening the lingerie chain store of women -- 1. < a href= "//www.sjfzxm.com/news/index_c.asp" > brand > /a > /strong > /p >

< p > choose what kind of location to wear underwear store. It depends on your investment ability. The better the location, the better the business will be, but the risk of investing is bigger.

Under normal circumstances, we should choose the pedestrian street with local clothing sales atmosphere, the location must not be too remote, and the selected location must be the target consumers often haunt.

What about the underwear business now? What kind of brand should be chosen depends on the local economic level, and the manufacturers behind the brand must have certain strength and long-term market determination; and the product quality of the brand must be excellent.

The mature mid and high grade underwear brand usually takes the shopping mall as the main sales channel, so as to guarantee the operation of the shopping mall, they will give the discount to the franchised stores generally relatively high, and the profit margins are relatively thin.

Usually, medium and low-grade brands are more suitable for sale in exclusive stores.

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< p > < strong > opening the lingerie chain store of women -- 2. < a href= "//www.sjfzxm.com/news/index_c.asp" > < /a > < /strong > /p >

< p > ensure that a good brand must choose the right style.

To see the best selling style, you need to touch the market. If you don't understand the trend, it's dangerous.

Modern people pay more and more attention to the quality of life. Underwear is also one of the most carefully selected items.

How about underwear business now? Besides, the comfort level of products is very important.

The combination of products is a very profound knowledge. We must have different series of products to fully meet people's underwear needs.

Moreover, people in different regions have different preferences. Underwear sales also need to be adapted to local conditions. In winter, the colors should be deep and summer colors should be light.

The product version is another art, and the best selling styles and colors can be displayed in the main position while giving people a sense of tidiness.

If you go to the middle and high end market, you need to talk about taste.

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< p > < strong > opening female lingerie chain store 3. < a href= "//www.sjfzxm.com/news/index_c.asp" > shop assistant < /a > /strong > /p >

< p > underwear is very special because of its privacy. A good salesperson is related to turnover.

Experienced salespersons can judge their cups and give proper advice to customers when they meet customers.

Many underwear shopkeepers mentioned that the age of shop assistants is best between 28 and 40 years old.

In addition, the underwear store should also provide trial service, as a close fitting clothing, even if it is the same size, it will also be different, but the difference is bigger in appearance and function.

How about the underwear business now? So the salesperson should persuade the customer to try it on.

Girls who buy underwear for the first time tend to be shy. Salespersons should also dispel their nervousness and give the correct explanation so that they can leave the best impression on their customers.

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< p > < strong > opening the lingerie chain store of women 4. selling point < /strong > < /p >

Generally speaking, targeted advertising can bring direct benefits. A lingerie shop, of course, is unlikely to have a lot of media advertising to invest in it, but it can completely spend some money to do practical things. For example, in the main street, we should put some promotional activities to show banners, make a light box at the entrance of the shop, or send a few leaflets, coupons and so on in the concentration area of the crowd. P

How can I do underwear business now? I can also plan to do a window show, please invite one or two models to show live people.

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< p > < strong > opening the lingerie chain store of women 5. promotion > /strong > /p >

P promotion is essential. Attractive promotional gifts can deepen your feelings with customers and narrow the distance. At the same time, it is also a good excuse for your products to maintain price stability without discount. Good promotions are just like a mobile advertisement.

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