Parkson WAL-MART'S Traditional Retail Business Is Facing An Awkward Situation.

< p > according to the statistics of the China National Business Information Center, the retail sales of key large retail businesses in 2013 increased by 9.1% over the same period last year, and the growth rate slowed down 1.1 percentage points over the previous year, the lowest since 1999, showing the embarrassment of the traditional retail industry.

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< p > in contrast to the large a href= "//www.sjfzxm.com/news/index_c.asp" > retail enterprise < /a > sales growth is weak, in sharp contrast to the rapid development of electricity providers in recent years.

China's e-commerce market data monitoring report released in 2013 shows that the scale of online retail pactions has reached 18851 billion yuan, an increase of 42.8% over the same period last year.

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< p > although some traditional stores have become the "fitting rooms" and "display cabinets" of the electricity suppliers, and even cause people's worries that the department store industry may be completely replaced by the electricity providers, but the deputy general manager of Limited by Share Ltd group of Limited by Share Ltd and general manager of the Department of Ginza, Zheng Liang Yu think that although the impact of the electricity supplier is very strong, the electricity supplier will not break through the traditional retail industry.

Compared with the electricity supplier, the entity department store still has three advantages: brand, experience and resources.

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< p > "e-commerce will not replace traditional business, but only who can develop better."

Experts believe that in the face of the development of mobile Internet, traditional retailing industry needs urgent pformation and upgrading.

Entity < a href= "//www.sjfzxm.com/news/index_c.asp" > general merchandise industry < /a > will become a complex of leisure consumption with great potential for development.

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< p > nowadays, "a href=" //www.sjfzxm.com/news/index_c.asp "electric business thinking < /a > is deeply rooted in the traditional retail industry, and it is striving to move towards" win-win "by accelerating the deep integration on the offline line.

At present, physical department stores are also actively trying to cooperate with large Internet Co, analyzing customers through big data, making precise marketing, providing targeted commodities and services for different needs of different customers, making precise counterpoint, and seeking to fuse the trend on the offline line.

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Why did the city department store close down? < p > three or four line, although the head of modern department store refused to disclose more information, but from the latest annual report of the company, the performance pressure is not small.

Data show that in 2013, the modern department store lost nearly 30 million yuan.

What is the performance of shinguang department store? Hu Liping, deputy general manager, said that more than 1 years of market accumulation and turnover were close to 100 million. However, there was an analysis by industry analysts that the profit of one hundred million yuan was assessed on 365 days and the turnover was only 300 thousand.

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What is the impact of the "P >" on the performance of the three or four tier city department store? Liu Hui, chief consultant of Zhao Yi Department Store Department, analyzed: in 2009, the surge of department stores surged from the 200 in 2005 to more than 1300 in the three or four tier cities, but the speed of urbanization couldn't keep up with the pace of urban construction.

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< p > earlier, too optimistic, 09 years of high bubble, all of the shot, this level, returned to 09 years at once.

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< p > the business surplus caused by blind expansion has led to the current sales crisis.

The direct result of the decrease in profits is that the agents are pulling out of the Department Store Industry: the department stores are always full of gifts and return, and they devour the space of agents. Then, when a discount is made, the agents do not make money, and now the salaries of the staff are rising very fast. The demand for salesmen in the clothing retailing industry is very high. The wages of the skilled and skilled salesmen are now rising linearly, even higher than that of the high technology IT engineers.

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