On The Principles Of Store Display

< p > < strong > 1, < a href= "//www.sjfzxm.com/news/index_c.asp" > profit principle < /a > /strong > /p >

< p > 1, display must help increase store sales.

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< p > 2, strive to win the best display position of the store for the sale of the main product.

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< p > 3, attention should be paid to recording specific display modes and exhibits that can increase sales volume.

4, constantly remind store display of goods to help profit.

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< p > < strong > two, display point principle < /strong > < /p >

P > 1, good display point: the high shelf position of the wall and line of sight (as well as the display surface covered by 65 degrees of radiation on both sides of the center of the center of view), the exhibition platform of the main channel and the booth beside the cashier are good display points.

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< p > 2, promotional display points: the exhibition platform for the door, the tail area of the long wall display, and the booth between the two main channels.

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< p > 3, bad display points: warehouse (or workroom) entrance, poor lighting corner, deep shop bottom dead angle, too many intervals, deep shop small spacing, etc.

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< p > < strong > three, attraction principle < /strong > < /p >.

< p > 1, and fully put the existing commodities in order to highlight the momentum.

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< p > 2, Chen Li will fully display the style and interests of this brand.

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< p > 3, cooperate with space display, make full use of advertising products to attract customers' attention.

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< p > 4, irregular display can be applied to special promotion products, which can enhance the meaning of special offer.

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< p > < strong > four, effective < a href= "//www.sjfzxm.com/news/index_c.asp" > display principle < /a > /strong > /p >

< p > 1, when the customers are standing naturally, the range of reaching is about 60cm to 180cm from the floor. This space is an effective display area.

Therefore, displaying the key commodities in this space is the secret to increase sales.

Conversely, less than 60cm or 180cm is the space which customers can hardly touch. Most of them are displayed on non key commodities.

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< p > 2, and the scope of effective display above is the most accessible area from 80cm to 120cm, known as the golden belt.

This part is used to display best-selling products or key commodities, seasonal products, aiming at increasing sales targets. In the gold belt, it is generally used to list key commodities or general merchandise.

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< p > 3, the most visible and the width of the left and right field is about 60 degrees. Therefore, the relationship between the width of the field of view is as follows.

The location (location of eyes) is 20cm from the display case. Therefore, from 60cm, that is, 80cm from the eye position, there will be a 90cm wide line of sight. The distance from 90cm is easy to see the range of 130cm width.

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< p > strong > five, < a href= "//www.sjfzxm.com/news/index_c.asp" > commodity collocation < /a > principle < /strong > /p >

< p > 1, commodity display is to help sales, so Chen Li should fully consider the collocation between goods.

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< p > 2, when making collocation, we should make full use of related sales and pay attention to the combination optimization of commodities.

For example, clothing chain stores can consider the combination of shirts and neckties, the combination of trousers and shoes, and so on when the products are listed.

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< p > 3, in order to cooperate with customers' habit of pursuing new ideas, it is necessary to make the customers often see the new effect when designing the collocation, that is to say, we should make regular adjustments to the combination display to reflect the new meaning.

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< p > < strong > six, at a glance, < /strong > /p >

< p > 1, the location of merchandise display is in line with customers' buying habits, and the display of goods in the sales area and special area is obvious and eye-catching, so that customers understand what the merchandise means.

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< p > 2, display goods to make customers easy to see, follow the principle of low before and after high.

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< p > 3, goods should be directed or slightly tilted towards customers, so that customers can see clearly.

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< p > 4, display appliances, decorations and merchandise POP do not affect the customers' view of the shop, nor do they affect the lighting of the store.

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< p > < strong > seven, cleanliness principle < /strong > < /p >

< p > health is also very important to the image and attractiveness of goods. Clean products make customers feel good, while unclean products make customers feel obsolete, poor quality and low grade.

Therefore, chain stores must do a good job in cleaning up goods and containers, cleaning shelves, and timely replacement of poor health products.

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