Alibaba Is Becoming More And More International.

Not long ago, the British fashion brand ASOS disappeared from the popular web site. This young fast fashion brand is welcomed by young people in China's first tier cities. They spend at least one month waiting for the clothes purchased from the ASOS website to cross the sea. Nowadays, the websites of all kinds of amateur fans are missing.

Because it has done business directly to China. Two months ago, ASOS Tmall flagship store opened its doors to customers, offering more than 2000 types of products, most of which were new products for the new season. 7 days, no reason to replace, gift insurance. These words with Chinese characteristics have appeared on the ASOS's merchandise page, and even equipped with Wangwang customer service in Chinese.

"I want to Amoy." The word "Han Fan", which was spun out of Lee Min Ho's mouth, has been confirmed by more and more international brands. In the past two months, the French Embassy, Singapore Post Office, New Zealand government... Countries have been throwing olive branches, and cooperate with Alibaba, hoping to get the favor of Chinese consumers on this platform; in turn, Chinese consumers have also been benefited, and they can buy high-quality products from all over the world without staying at home, thanks to the charm of Alibaba e-commerce.

As Chinese consumers continue to expand their appetite, offering Chinese version of Web services, accessing Alipay to support RMB settlement and putting China in the global mail area are no longer new. Taobao and Tmall have become the shopping paradise of the new generation of Chinese young people. They hope to get better and more convenient services and more diversified products on this platform. Therefore, not only ASOS, Burberry, Estee Lauder, GAP and many other famous overseas brands have chosen to set up online shops in China to directly serve young Chinese consumers.

It starts at the end of August 2012, when FrankLavin, a former US Vice Minister of Commerce, opened a "flagship store in the United States of America" in Tmall, where goods were exported through the ExportNow company he established in the US, and the products of small and medium-sized enterprises in the United States were the main products. At first, there were only 14 American stores. Local brand 。 But now, it looks like it has become a department store selling American goods, serving tens of thousands of Chinese consumers, and publicly playing the signboard of "American supermarket beside you".

Similarly, there are many cuisines from all over the world. Danish milk, Thailand durian, Alaska seafood and so on have been put on shelves. Last June, Tmall The Northwest American car sales, which was sold in advance, attracted Luo Jiahui, then US ambassador to China, and eventually sold 110 tons, equivalent to 1% of the total export volume of the US car exported to China last year. In May of this year, all the shopping websites that were jealous last year followed suit to launch the sales of American car sales. Last year, they became a regular category.

　　 international brand The constant influx is really changing the lives of Chinese young people. A white-collar Miss Zhou of a company in Beijing is an old buyer of ASOS. However, she has a tangled attitude towards ASOS coming from abroad to such a close distance. "It's also fast fashion, ASOS is more suitable for me than ZARA, and there are not many people in China," said Miss Zhou. "But after opening the domestic direct shop, people will wear more and more brands around this year. I will probably go looking for new overseas brands, so I will hope that a new fast fashion shop can come in and give me more choices."

Ma Yun in March this year in his dealings "Jianghu situation" revealed in the 7 days of intensive visits to the United States, France, Italy, three countries, six cities, triggering the speculation on the layout of the global market for Ali. At that time, Ma Yun painted a picture of the world's commodity circulation, and said, "I believe that online shopping will affect more and more countries' economy and the way of life of young people. Last year, Taobao sold the car in Washington, D.C., and maybe we could buy French fresh oysters or Italy's pure pizza on the Internet!!

In fact, Alibaba's business cooperation is also affecting more and more young people's lifestyles, perhaps not just in China. In 2013, Ye Shuni, a French little girl, went to the Alibaba to investigate. She admitted that for her, Taobao was "buying on behalf of the buyer". "Tell your friends what they want and how to let friends choose to buy them." Ye Shuni said.

In February this year, Alibaba launched Tmall international to provide 100% overseas businesses, 100% overseas certified products and 100% overseas direct mail upgraded version of the sea service. Subsequently, Alibaba signed a contract with three of the 6 cross border electricity supplier pilot cities, and overseas goods entered in the form of mass transportation, forming a list of entry records and bonded storage in bonded areas. After the order was issued by Tmall international, the goods were sent directly from the bonded area. This makes overseas direct purchases cheaper by around 20%, while reducing the waiting time of consumers online shopping.

Last month, Alibaba announced two consecutive cooperation: investing $249 million in Singapore Post and achieving strategic cooperation to jointly build an international logistics platform for e-commerce, and a cooperation agreement with Australia Post to help more Australian businesses sell goods to Chinese consumers. For a while, the new Mathai package became a hot topic on the social network.

According to industry analysis, in addition to upgrading the service level of Tmall through Tmall international, Ali invested in the US electricity supplier logistics company ShopRunner, mobile start-up company Quixey, and high-end luxury website 1stdibs in the United States last year. Vendio and Auctiva of Alibaba jointly founded 11Main together with the "international Taobao" quick sale, which is expected to accelerate the globalization process of commodity circulation and consumption.