Clothing Retailers: The Secrets Of Price

< p > > a href= "http://fz.sjfzxm.com/" > price < /a > is a sharp weapon, wherever it goes, it will cause "one casualty".

The price competition has both advantages and disadvantages. The advantage is that the price can get the world. The disadvantage is that the price will lose its vitality.

So the price is a double-edged sword, which makes retailers love and hate.

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< p > how to judge whether the price is right or not, our common sense is "price = cost plus profit".

Now most retailers also adopt this pricing method, so when the price war is four, the thin profit is thinner until it is difficult to continue.

But some retailers not only did not fall down, but also made the first prize in the war and accumulated wealth.

How did they do it? < /p >

< p > there is a secret: making price is no longer a simple addition and subtraction multiplication and division.

And there are more than one mystery here.

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< p > before we can explore this mystery, we must first understand that not all prices can be accepted by customers, but customers have their own judgments and choices.

We need to pay more attention to the needs of customers and study how much customers are willing to pay for their products.

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< p > indeed, it is necessary to study how much money the customer is willing to pay rather than how much it should be worth.

The price of goods sometimes does not match the value, and more often than not, the price strategy of retailers has puzzled consumers.

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Below P, let's uncover the veil of this mystery.

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< p > the commodities that are put together have great mystery.

Two kinds of goods that are of the same type but with large price differences will indicate the choice of consumers.

For example, ordering a meal at a fast food restaurant has two kinds of packages, one is high price and the other is much lower, and the two packages are different from two dishes, but the cost performance of subjective judgement is almost the same, so consumers will choose the low price package.

In fact, this is a pricing strategy for restaurants.

Raising the price of a set meal is a much cheaper price for another set of packages, so the price package is automatically chosen.

The expensive package is actually a price display.

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< p > sometimes the price is just a subjective feeling.

Price parity is more widely used in retail business.

Put together the same category of specifications of goods, consumers can not distinguish between good and bad circumstances, which goods will generally choose? If two single products will definitely choose the cheap one, if it is three single product, generally choose the price in the middle of the one.

Careful consideration, this shopping standard consumers will often use.

When it is impossible to judge a commodity, price decides everything.

Therefore, when formulating commodity prices, the consumer's choice psychology should be taken into account.

When making price bands, there should be a comparison between high price and low price in order to drive the sales of main price bands.

Remember, it is very safe to set the price of the most wanted commodity in the middle zone.

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< p > < a href= > http://fz.sjfzxm.com/ > promotion > /a > information should appear in good time.

When consumers choose goods on the shelf, the necessary prompts are very important.

When browsing in the shelves, promotional labels play a role in the consumer's purchase decision.

Someone once did an experiment, marking the sales information of the same set of goods, marking the sales volume N times before promotion.

Therefore, when there are promotional activities, we must remind customers from all angles. Only customers feel the strength of sales promotion will bring about the growth of sales volume.

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< p > the charm of numbers can not be ignored.

Now, when they arrive at a store, the price tag is mostly ended in 9, and the number game has been playing for a long time.

Such a practice is scientifically based.

When the brain processes information, there is a "left digit effect": when looking at numbers, the brain is most concerned with the number on the left. When dealing with a large amount of digital information, the brain slows down, and the most leftmost number can be remembered.

This is why many times, consumers will unconsciously choose 9 tail products.

When someone asks about the price of this commodity, most of them answer the first answer on the left, for example, 3 yuan, and calculate it in detail, which is virtually no difference from 4 yuan.

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< p >, so retailers should not pay close attention to the cost plus profit pricing method, but also think more about the needs of customers. If we can set prices from the perspective of customers, some profits will not be reduced easily.

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