Where Should Taobao C Store Face The New Situation?

The parents had to exclaim: " shop Sales volume is not very good. After all these years, how did you spend such a high threshold on Tmall?

There is a saying: "this is the general trend. If we do not enter Tmall again, we will have to face the field of lost customers."

Xiao Bian begins to be in a trance. Is the general trend of Taobao to eliminate Taobao C shop in disguise? Let everyone enter Tmall?

As we all know, there are 2 kinds of Taobao online, one is the ordinary market shop, the other is the mall store. You can also understand that besides Tmall mall, the other is Taobao C store! In 2013, it was a tense year for the Taobao C store seller. The brush was punished, the small seller besieged the big seller event, followed by Taobao BUG, the traffic was robbed. Can C store sellers be more "back"? Now more and more Taobao C stores are beginning to deliberately transform, or at high cost of Tmall, trying to demand breakthroughs. But is Taobao C shop really nowhere to go?

In fact, a lot of people in Taobao C shop and Tmall store have already given them a grading symbol. Taobao Tmall is like a high level comprehensive shopping mall in the first tier cities, while the Taobao C shop is like a small market scattered around the market. At the same time, sellers are still quietly thinking that Tmall shop is a big seller with quality assurance and after-sale protection, so they are more interested in Tmall store. Xiaobian wondered why consumers would be influenced by the threshold and the purchasing tendency. C shop really had the problem of drift with the tide, so that consumers could lose confidence in it. So what's the future of Taobao store as a C store seller?

First, change your mindset. Pendulum is very important. As a seller, there is no need to waste energy on things that are negative energy, so you are not a qualified businessman, and will only accelerate yourself to be eliminated. Don't be influenced by negative news. Don't make excuses for your temporary failure. External factors are secondary reasons. Ma Yun said, "many things are meaningless in themselves, meaning that you give them meaning. The rose itself has no meaning. When you want to give it to your girlfriend, the flowers become romantic. Work is meaningless, but only when you add meaning to it, can it become meaningful and enjoyable. Learn to let yourself run small shops, small businesses bring happiness and value to your customers, because the happiness of customers will bring you the meaning of hard work.

Second, differentiated management is very critical and takes the road of segmentation. The products of Taobao C store do not expect to be very complete, but take a kind of subdivision product which is close to the unpopular and popular. This product can effectively reduce the competitiveness and reduce the analogy of consumers. Therefore, it has certain scarce attributes on the Internet. In a sense, the competitiveness will obviously increase. The best way to choose this product is to classify the small categories by opening the front page of Taobao. Then, when the big sellers do not have sales, and the highest monthly sales volume of these products has reached more than 600, such subdivision products have certain investment attributes.

Third, practice internal strength. First of all, we must face up to the problem. The problem of C shop represents Taobao's problem, low price and fake goods. This is a lot of consumers' impression of Taobao, and is also a problem that Taobao has accumulated from 0. If you want to be a C shop, you must first leave these two keywords far away. Then we need to set up a positive image, let Taobao platform and buyers see your practice in the shop: 1. the ultimate, the store positioning style is more clear, the label is more obvious; 2. scale efficiency, more styles, new frequently associated sales, 3. in visual communication, copy planning, clothing Collocation, marketing activities, customer service, and old customers maintain innovation.

Fourth, achieve the ultimate goal. There is no shortcut to success. The easiest way to succeed is to go black. For example, a Taobao women's wear C shop, before shops in the market to take goods everywhere, stock and scattered, can not sustain it, then found their favorite female style, insist on doing their own style, resolutely won't fall into the vicious competition in price war. Now that a year has passed, it has made a slight improvement, and the daily shipments are stable and the profits are considerable. But how many times can we endure loneliness?

Fifth, based on Taobao, we must jump out of Taobao. Jumping out of Taobao means learning to develop more platforms and channels. For example, use WeChat as a repeat customer, and use micro-blog to solicit new customers. Marketing is widely distributed. Of course, for those who are not adequately funded, they can start marketing with all kinds of free platforms at the beginning. Although the effect is not very obvious, we must pay attention to sticking to them, only by innovating the way of exchanging space with time.

Finally, Xiaobian wants to say that world affairs will last for a long time.

Act as TaoBao C shop owner once we also brilliant for a while, now is our low period, but it is also our reflection period.

What we want now is not escape, but how to blossom and hundred families to sing.

Stick together and take care of your shop like your closest relatives.

The crow still has the feeling of feeding back. I believe we will succeed if we persist.