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Opening Up A New Field Of Children'S Wear: Hobbit Bear Shoes Brand "Two Pronged"

2014/6/28 9:42:00 23

Habib Bear Children'S Shoes Brand Children'S Shoes

Jinjiang Tong < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > brand hubby bear in a short span of two years, through the electricity supplier channels to get amazing results, sales of tens of millions of years to let all the colleagues. Reporters recently learned that in May this year, habi bear has begun to open up new fields of children's clothing and implement "two pronged approach". Zhang Yongfa, general manager of Habib bear, said that in the next stage of development, habi bear will gradually shift its focus to the field of children's wear. It is expected that the proportion will reach 40%-50% next year. 
 mobile e-commerce channel to achieve gorgeous counterattack /p >
 Habib bear company has been established for five years. Zhang Yongfa, general manager of habebon bear, told reporters in the global shoe net interview that the company started to do business in 2012, and the two brothers started a business together, almost two and a half years ago. At the beginning of the establishment of the company, the traditional children's shoes market is showing a dynamic scene. However, after more than 2 years of operation, the brothers found that the brand competition of traditional children's shoes is very fierce. The company is in urgent need of spanformation and seeking a new way out. So in 2012, they decided to switch to e-commerce channels, and create the online brand "hobbit bear". 
 img border= "0" alt= "align=" center "src=" /uploadimages/201406/28/20140628094244_sj.JPG "/" < < > >
 Zhang Yongfa, general manager of Habib bear, /p >
"P" surprised them. In just two years, hubby has achieved amazing results through the electricity supplier channel. After a year's rapid development, habixong became the "children's shoes category of Tmall 2012 sales volume one" brand of children's shoes. During the "double eleven" activities in 2012, the sales volume of habixiong in Tmall flagship store exceeded 4 million yuan, and the sales volume of the whole year reached tens of millions. This achievement is a constant shock for peers. 
 in Zhang Yongfa's view, another important reason why the Hobbit bears such a success is that he really regards the Internet as an important channel. 
 professional e-commerce team helps brand development 
At the beginning of its creation, P has realized the diversification of products with its advanced equipment, strong technology and abundant human resources. The company has hired a number of authoritative design and marketing teams at home and abroad to build an international brand and heavy gold. 
 Zhang Yongfa said that Jinjiang electric business talent is very scarce. In order to create the brand of "habixong bear", the company has been excavating business executives from Zhejiang's high salary long ago. These teams with electricity supplier experience have led our electricity supplier sector to move towards the direction of the brand. 
 with the rapid development of electric business, more and more traditional enterprises have entered the electricity business circle to open up new markets. However, there are many traditional enterprises that can not afford the intense market competition and heavy losses. Zhang Yongfa said that today, habixong has established a professional electricity supplier operation team of more than 100 people. Compared with other traditional small businesses, hobbit bears great advantages. The professional electricity supplier operation team can grasp market information in time and accurately, and make timely response strategies. 
 Habib bear < a href= "//www.sjfzxm.com/" > children's shoes < /a >, it is the main channel to operate the business channel, so all products on the Internet are new products. If the new products are exploded, the enterprises dare to place orders again, while consumers will have higher trust in the shoes. The business channel is in its own hands, and the development of Habib bear brand will be more secure. 
 multi channel promotion effectively resolves the < a href= "//www.sjfzxm.com/" > inventory < /a > problem /p >
 in recent years, with the change of cost and market environment, the problem of high storage has surfaced, and the development of shoe industry has been blocked. For the high inventory problem, Zhang Yongfa admitted that the footwear industry is generally on a downward trend, and there is no reasonable way to solve the problem of high inventory. 
 "then does the bear bear the problem of high inventory?" in the face of the global shoe net reporter's question, Zhang Yongfa is very confident to say: "habixiong has its own professional electricity supplier team, can quickly and timely communicate with the major electricity supplier platform, carry out multi-channel promotion, effectively solve the high inventory problem." 
 "team building is very important for an enterprise. The development of Habib bear brand has benefited from the operation of our professional team. We can accurately judge the market development needs and make timely adjustments. Zhang Yongfa stressed, "in the next development, habi bear will gradually shift its focus to children's wear. It is expected that the proportion will reach 40%-50% next year. I believe he will be getting better and better in the circle of electronic business.