The Fourteenth China International Brand Clothing And Accessories Fair Opened Yesterday.

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＜p＞　　中国＜a target="_blank" href="//www.sjfzxm.com/"＞纺织＜/a＞工业联合会会长王天凯、名誉会长许坤元、副会长张莉，中国＜a target="_blank" href="//www.sjfzxm.com/"＞服装＜/a＞协会顾问蒋衡杰，深圳市副市长陈彪，深圳市人大常委会副主任罗莉，深圳市政协副主席林洁，原深圳市人大常委副主任郭荣俊、邱玫等领导出席了第十四届深圳服交会暨“深圳市时尚产业联盟”系列推广活动开幕仪式，“深圳市时尚产业联盟”副主席、深圳市服装行业协会会长沈永芳表示，深圳服交会是时尚创意产业联盟跨界设计与品牌传播的重要平台，本届服交会突出自主创新、展会转型和跨界合作三大主题，进一步提高了创意设计、品牌文化、国际交流的水平，更深入的打造一个跨界和共享的时尚平台，为深圳时尚创意产业的跨界融合、转型提升提供有力支持。

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At the opening ceremony, vice mayor Chen Biao delivered a speech and announced that Shenzhen fashion week will be held in Shenzhen in November this year to create the top fashion week in Asia and even in the world.

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< p > with the deepening of the construction of independent brand of textile and clothing in 12th Five-Year, Chinese clothing brands have strong demand in the aspects of structural adjustment, brand building and creative design. This also makes Shenzhen clothing trade fair, known as brand booster, speed up pformation and upgrading, and achieve a magnificent turn from traditional professional trading platform to creative design exhibition by taking a new attitude of cross-border, sharing and diversity.

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< p > < strong > the big cards are gathered in thousands of neon collections, Pengcheng, < /strong > /p >

< p > the current trade fair has reached 70 thousand square meters and more than 3000 booths, attracting nearly 1000 brands from 18 countries and regions.

The famous brands in China, including marsfield, shadow, Ma Tiannu, BBLLUUEE, odbo, Ji Houfeng, AI Tai AI, Shi Hua, Brown, Ke Letil, langdang, Napa, Carlo Dun, Mekas, Mekas, Gogo, DGVI, BEANS beans, Snowbound, Hirsch, viva voce, Heng Yun, Sina, Rong Zi mu, Yi Hua Ou Xiu, Zhi Sha Sha, Ma Xian Na, Yi Bu Da, JOJO, Meng Yi Shi, Shenzhen Henggang glasses, left and right sofa will all come on stage.

Each brand brings a brand culture feast to the audience with diverse creative displays and rich cultural connotations.

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< p > the exhibition also attracted more than 40 brands from 18 countries and regions in the United States, Britain, Germany, France, Italy, Spain, Korea and so on, including the famous brands in Europe and the United States, including Havaianas, Milly, Lascana, Axara, Tuzzi, Seeita, La Scala, Sportalm GmbH, and more than 10 Korean fashion brands. The Shenzhen Trade Fair will build up a communication bridge and lead the international brand to enter the Chinese market successfully.

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< p > < strong > Longhua, Longgang, leading industry, creative development < /strong > /p >

< p > the "Longhua big wave fashion innovation Pavilion" sponsored by the Longhua New District Administrative Committee, once again made a wonderful appearance with its more than 10000 square meters of super large area and diversified creative display.

With the theme of "lighting the dream and mapping the future", the Longhua big wave fashion creative hall has led the more than 30 domestic brands in the "big wave fashion creative city" to show magnificently, highlighting the great momentum of Longhua's clothing industry.

A continuous "future star" guides visitors to the future and realizes the future road based on values and discovery.

As the future development base of Shenzhen's garment industry, Longhua new area will enhance the international awareness of the big wave fashion creative city as the "fashion Silicon Valley", creating the world's leading fashion industry highland and the platform for communication and cooperation.

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< p > Longgang is the largest administrative area in Shenzhen. In 2013, the region achieved GDP of 214 billion 348 million yuan, accounting for 14.8% of Shenzhen and total export volume of 29 billion 942 million US dollars.

In order to respond positively to the sixteen word principle of "innovation driven, fashion leading, brand supreme, boutique production and marketing", the "Longgang fashion life Pavilion" built by the Longgang district government has also made its debut in the fair. The pavilion area is nearly 2000 square meters. It is the second largest exhibition area of this fair. It is divided into five main themes: Shenzhen Henggang glasses, "Ma Tian", "odbo", "Heng Anxing hotel supplies" and "comprehensive".

Shenzhen Henggang glasses, Ma Tiannu, odbo, JOJO, Yi Hua Ou Xiu, Gu Qiao, left and right sofa, JINGNA high customization, EFOCUS female jewelry, famous jewelry and other more than 30 famous brands in Longgang District, take "life art" as the theme, take the "cross border" integration as the breakthrough point, through the horizontal combination of clothing and spectacles, culture, jewelry, jewelry, furniture and other fashion creative industries, innovate and integrate, realize the agglomeration development, and walk out of the road of "high-end agglomeration, high-end lead, innovation driven, innovation and development" with Longgang characteristics.

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< p > < strong > star of the future, the original force is shining /strong /strong >

< p > to promote the better development of original a target= "_blank" href= "//www.sjfzxm.com/" designer /a, the fair will specially set up the "future star" exhibition area, and gather the excellent original a target= "_blank" href= "target=" from the whole country.

And integrate the advantages of resources, during the exhibition, through the all-weather designers' wonderful show, trade talks docking, fashion original forum and static product display and other series of initiatives to support the development of original design power, to find new strength for the development of the industry.

Xie Haiping, ECHO, Liu Wenying, jasmine, Liu Shanshan, Huang Siyi, Xu Xialin, Zhang Dandan, Angela, Reta, Wang Xiaoshui, PoReal, Gideon and so on a number of outstanding original designers, in the brand gathered in the exhibition of new highlights.

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< p > it is learnt that after the "star of the future" exhibition will also be landing in Longhua big wave fashion creative city, on this basis, the establishment of "young designers incubator base", to create a new development platform for original designers.

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< p > < strong > trend fashion trend forward position < /strong > < /p >

< p > during the exhibition, in addition to the wonderful static display, the special exhibition of international and domestic brands and the international designers' joint show will be staged all day at Hall 5, and a, target=, _blank, href=, //www.sjfzxm.com/, clothing, /a, LIZZY, CRZ, INNAEYDN, euro, viva, CRZ, INNAEYDN, viva, and so on will be presented beautifully, following the release of the international fashion trend. With the most beautiful sensory experience, we can explore the market trend through the show and offer a visual feast for the audience.

BBLLUUEE will continue to make efforts in the cross-border exploration of fashion and art. The theme of "wake up" will be released in the form of fashion scene musicals. The "tide rising Haining", "a target=" _blank "href=" //www.sjfzxm.com/ "leather" /a "fur fashion trend launched by the Haining Exhibition Group will also focus on the new season of Chinese leather fashion.

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< p > < strong > major events star beauty competition /strong /strong > < >

< p > with the maturity of brand development, many Shenzhen clothing brands are not only an indispensable symbol of high-end shopping malls, but also a fashion weapon for fashion stars.

The Shenzhen costume fair, which has gathered many excellent clothing brands, has attracted the attention of the whole world and the fashion industry.

This year's clothing trade fair, the joining of many celebrities is bound to create a starry fashion feast.

On the eve of the opening ceremony of the trade fair and the 20th anniversary grand ceremony of the conference, invited the South Korean popular team 7942 and the domestic pop singer Wu Mochou to sing at the scene; the Hongkong front-line actress Xiong Dailin, the Phoenix TV anchor and the first line models were unveiled at the opening ceremony and Shi Hua Brown's "artistic conception"; the new Silk Road champion model group jointly interpreted the "LIFE-IDEA" 2015 spring "elegant walk" new conference to mark the closing of the fair.

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< p > in addition, the "Foton original design party" hosted by the people's Government of Futian District will be held at the Bauhinia party on the evening of July 11th. Xie Haiping, charlieTang, Rony El Arief from home and abroad, and Xiangyun Sha, an eco clothing brand, will jointly create a fashion show to show the charm of original design, leading and promoting the construction of Fukuda's "high-quality international leading city zone".

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P > < strong > competitive display of Eastern contestants in dreams < /strong > < /p >

< p > from "west to East" to "integration of East and west", the 2014 big wave cup Chinese women's costume design competition opens a new journey of innovation.

With the theme of "dream East" as the theme, the 2014 big wave cup Chinese women's costume design competition finals will be staged on the last day of the exhibition.

After fierce competition, 20 contestants from domestic and foreign designer institutes have been promoted and will compete for the final gold, silver and bronze medals in the finals.

2014 the "big wave Cup" Chinese women's costume design competition has enabled the contestants to have a more profound understanding of Oriental culture, and create a new fusion from mapping, creating and creating the environment. This is the progress of the new generation of designers.

More than 20 entries have been selected from more than 1000 entries. The competition has set a higher standard for the contestants. I believe that the final of July 12th will be more exciting and worth looking forward to!! < /p >

< p > > strong > six summit, thinking about the new trend of the industry < /strong > < /p >

< p > this trade fair will continue to focus on the development of the industry. We will work together with business channel leaders and experts and scholars to hold 6 forums on business model innovation, full channel operation, buyer development and fashion trend.

2014 China fashion retail channel summit greeted the "win" business in the era of great change in retail industry with innovative enthusiasm and innovative spirit.

2014 China's fashion originality forum brings together industry experts to focus on new trends and new areas of the industry.

WGSN, the world's leading fashion forecasting and Trend Analysis Institute, held the fourth fashion trend seminar during the Shenzhen fair to take a lead in the global retail trend and the 2015 autumn and winter quarterly analysis.

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The "win thinking" summit held by Shenzhen rainbow enterprise management consulting Co., Ltd. will discuss the two hot topics of "deciphering new marketing" and "where China's economy is going to go". < p >

Returning to the basic level of clothing and clothing marketing, we should explore the outstanding problems in the current clothing and clothing market, innovate marketing thinking, integrate high-quality resources in the industry, and reshape and pform the marketing mode of clothing and apparel industry.

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