Opportunity To Win The China International Clothing And Accessories Fair

Wang Zhuo, Secretary General of China Garment Association, inspects Ningbo industrial base and hopes to put forward a practical rescue policy through research.

However, after contacting with Taiping bird group, the researchers did not hear any "difficulty relief" requirement. - Taiping bird has a steady operation. Its active technological innovation capability and strong sales performance do not show signs of going through the "cold winter" test - the annual sales volume is expected to exceed 3 billion yuan, and the goal of breaking 5 billion yuan by 2010 is unwavering.

Zhang Jiangping said that as long as early planning, early action, jump out of tradition, exercise good organs, can maintain the physical and mental health of enterprises, every small and medium-sized enterprises can be proud of the cold winter.

He explained that "early planning, physical and mental health" said: "early planning is to prepare clothes for the winter ahead of time, and physical and mental health represents the" health "of enterprises to maintain their core competencies.

Since its establishment, the Taiping bird group has developed a unique business philosophy of "no clothes for fashion".

The Taiping bird fashion design and development center was set up at Donghua University, and the Taiping bird fashion creative experience center with a business area of more than 5000 square meters was built to accommodate all the fashion brands under the banner and fully interpret the fashion family lifestyle.

At the same time, Taiping bird always pursued dislocation competition in sales and operation.

Around 2000, when the leisure men's wear prevailed in the whole country, Taiping bird, famous for its men's Casual Shirts, launched the two venture to expand the field of casual wear and promote the rapid development of Ningbo women's wear.

In October 2008, when the financial turmoil raged, Taiping bird introduced street fashion into men's wear design, launched the concept of urban parity and fashionable leisure, and promoted sales by 83%.

In September 2008, Taiping bird magic fashion dress Co., Ltd., a new B2C e-commerce company with online shopping as its main business, was established.

In the 2 months before the opening of the online shopping community, the sales volume reached about 2000000 yuan, and its sales volume is expected to be over billion this year.

Beginning this year, Taiping bird asked the importer to raise the deposit rate from 20% or 30% to 50%.

Zhang Jiangping believes that in the next three to five years, China's clothing industry will have a major reshuffle, and even multinational enterprises may emerge.

But in this process, enterprises should be cautious and grasp core competitiveness and not blindly catch up.

CHIC2009 - - promoting brand and self improvement in Zhang Jiangping's eyes, in the development of Taiping bird group and even the entire garment industry, CHIC has played an important role in guiding and promoting the creation of 16 years.

"CHIC has promoted the development of the whole industry, and has greatly promoted the communication and learning among enterprises.

For enterprises, participation in CHIC will expand their popularity and help potential franchisees accumulate resources. "

Zhang Jiangping believes that on the CHIC platform, whether big brand, medium brand or small brand can rely on it, expand and strengthen, and achieve self development.

"The purpose of the exhibition is different.

By participating in CHIC, big brands upgrade their level of communication, improve their position in the industry, help break the competition barriers, and seek to make bigger resources in the middle brand, and occupy the dominant position in the future competition. While small brands participate in the exhibition, they seek the best opportunity for development while striving to survive.

As Zhang Jiangping said, carrying the hope of many costumes, CHIC has gone through 17 years, the pace is becoming more and more steady, the form is more and more professional, and the form is more and more complete.

It has become the most influential and influential clothing professional exhibition in Asia and ranks among the world's major apparel professional exhibitions.

In 2009, it will adhere to the "promoting brand value enhancement" as the core, with "professional services, brand services, comprehensive services" as the purpose, and enter the new era of pformation of stereoscopic integration mode.

Entrepreneurs hope that CHIC can have "new thinking and new faces", and CHIC2009 will also carry out a new round of self promotion. CHIC2009 will comprehensively innovate in organizational form and presentation form, increase brand communication efforts, strengthen professional business services, enrich the association of all kinds of elements, introduce cross-border integration concept, and integrate supporting resources.

Wang Xiaonan: editor in charge