Interview With Peng Liping, General Manager Of Yi Si Jun Kai Designer

< p > Q: the current market competition is fierce. Why did ESBACK choose the designer's dress route? < /p >

< p > P: current women wear requirements are individualized and stylized one by one.

Nowadays luxury is no longer fashionable, and the same will become taboo.

We are the designer women's clothing brand of ESBACK (Yi Si Jun Kai), and only show individuality, freedom and natural design demeanor so that we can participate in the market competition.

ESBACK (Yi Si Junkai) develops the brand designer's advantage with the times and meets the needs of the market with its distinctive brand style.

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< p > Q:ESBACK (Yi Si Kai Kai), what do you think is the biggest gain after several years of development? < /p >

In the past few years, we have made unremitting efforts in the development of ESBACK (P P:), focusing mainly on brand infrastructure.

A group of talents in design, production and sales has been trained.

So that ESBACK (ISI Jun Kai) has fully guaranteed product development, quality and quantity. At the same time, more than 100 direct stores and franchised stores have been set up in the whole country, which has accumulated rich experience in marketing and terminal management.

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< p > in product design, we have a team of designers from Italy, Japan and Korea. Domestic designers have many opportunities to collect foreign experience every year.

Over the past few years, ESBACK has been able to grasp the style, fabric and style of the brand.

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< p > Q: < a href= "http://sjfzxm.com/news/index_s.asp > > Electronic Commerce < /a > will it affect the development of ESBACK? < /p >

The problem of < p > P: has been testing the thinking and decision-making of our brand operators.

At present, there are two competing pressures in the women's clothing market. One is the competition among brands in the women's clothing market, and the two is the competition between online consumers and offline consumers.

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< p > I personally believe that the current development of e-commerce has an impact on our offline stores. However, in real life, most women focus on enjoying the experience of shopping with friends and family.

This means that the consumer group of the physical store will not be reduced because of the development of the online store. It only depends on how you build your own brand shop.

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< p > as for the brand competition between offline stores, we realize that ESBACK (Si Jun Kai) has to have its own brand style and personality to be bigger and stronger in the Chinese women's wear market.

At present, there are not many influential designers in China. When more and more people start looking for different personalities to wear, ESBACK (Jun Kai) is more capable of meeting the needs of consumers at this level. This is the advantage of ESBACK (Yi Si Jun Kai) in the competition of designer women's clothing market.

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< p > last year, we joined forces with Shanghai win win marketing and planning agency, aiming to build China's largest designer clothing brand.

I believe that with sufficient strength and firm confidence, ESBACK will soon become a bright pearl in the Chinese women's wear market.

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< p > in life, the sublime realm of a woman's life is natural, individual, concise, intellectual or ample.

Her elegant demeanor is not only an outward beauty, but a kind of inner wisdom reflected in various situations of life.

ESBACK (Yi Si Junkai) is such a wise soul designer that she can make beauty more pure and make women more outstanding.

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