Personality And Fashion Brand Contribute To Success

< p > < strong > the way of presentation is unique, < /strong > < /p >.

< p > > a href= "http:// www.sjfzxm.com/news/index_c.asp" > brand < /a > there must be a different and rigorous way of presentation. Its presentation must be consistent. Just like if we have a friend, the way of speaking often has different accents, according to their mood, it will make you feel puzzled. The brand must look and feel consistent, and draw a visual style that is in line with location. The simplest experiment is "recognition test".

< /p >

< p > choose a pile of advertisements to remove the trademarks or brand names above. If consumers can still identify which brand it is, then your brand will be established more successfully.

To make the presentation of the brand unique, we must fully understand consumers' purchasing psychology, grasp their consumption motivation, demand, behavior pattern and consumption decision mode, so that the product can reach the perceptual image in their mind, so as to induce consumers' desire and association.

< /p >

< p > once a company can understand their psychology, it is possible to cultivate their preferences. At this point, they will have a preference for brand image, which is the main reason for choosing goods, so as to achieve their purchase.

< /p >

< p > < strong > < < a href= > http:// > www.sjfzxm.com/news/index_c.asp > homogenization < /a > packaging feeling < /strong > /p >

< p > this sounds strange to a businessman who is usually rational. However, when we are asked to define a brand, our definition is usually: "brand is consumer's perception of products".

Feelings are invisible, which are not easy to describe, are not easy to define, and are not easily elusive.

< /p >

At present, the homogenization of products is rampant. Consumers can hardly distinguish themselves in the same category by "P".

If your product wants to sell well, there is no need for a special "mark", which is also the basis for brand generation.

< /p >

< p > consumers have a rational understanding of products, such as quality, efficacy, price, appearance and so on. They also have a perceptual aspect, such as taste, image, charm, fashion and so on. In particular, they can satisfy psychological and emotional needs of consumers. After all, they are "spending money on buying feelings". If you are like a large number of products, then the brand can not be mentioned in any way, which means that you voluntarily give up the opportunity to show in front of them.

< /p >

< p > < strong > < a > href= > http:// > www.sjfzxm.com/news/index_c.asp > naming < /a > is the shadow of personality < /strong > /p >

< p > good brand naming can stimulate the hearing organs of consumers, thereby impressing the impression and associating and feeling. Brand names themselves are the shortest and most direct advertising language.

Since ancient times, China has a "proper name" theory.

Naming is the main body of trademark, and the difference between good and bad will affect the success and failure of brand.

< /p >

< p > nowadays, many enterprises have distinctive features for brand naming and are different from competitors. The trend is gradually developing towards colloquial direction, such as "cold immediately" air conditioning, "what things" balls, "careful" ramen, "unified tea wrapped king" and so on. From "sound" and "righteousness", they all conform to the strategy of "humor and easy to remember" and create a special style.

< /p >