Topshop Joint Shang Pin Network Trial Online Business

Philip Green, owner of Arcadia Group Ltd., parent company of P > Topshop, said that Topshop plans to launch online business with China Fashion and light luxury goods supplier Shang pin net, and officially enters the mainland this year.

Philip Green does not disclose the specific form of cooperation, including whether it will build a separate Topshop website or directly in the web platform.

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< p > May 2012, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Topshop < /a > was opened in Jinhua square in Shenzhen in the form of preheat store.

Topshop Fay Wang, a marketing manager in Shenzhen, introduces the Arcadia network, which is directly authorized by the Arcadia group, to test the Chinese market in the form of Pop-up Shop (preheating store).

Fay Wang revealed that since its opening, monthly sales have been over $1 million.

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< p > Arcadia Group Ltd. has tended to expand in e-commerce to the large and complex developing market in recent years, such as India, which we have reported.

Dorothy Perkins, which has been registered in India fashion electronics Jabong.com, is the first fashion brand of the group to enter the emerging market.

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< p > group has also discussed with other a href= "http:// www.sjfzxm.com/news/index_c.asp" > India < /a > Company to introduce Topshop and another youth fashion brand Miss Selfridges to India, but Philip Green said at the time: "everything is developing very fast.

We are still in the initial stage, and we need to test various ways of operation.

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In addition, Topshop is also committed to accelerating the penetration of markets in developed countries and regions. It will continue to cooperate not only in 7 and August, but also in Lane Crawford Joyce Group link group, a href= "http:// www.sjfzxm.com/news/index_c.asp" > retailer "/a" and "http://" to set up an independent branch in Hongkong Queensway and Tongluowan. In the next 9 months, it will open 5 new wholly-owned outlets in the United States.

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< p > these 5 stores will be located in Santiago, Houston, Atlanta, Washington and New York respectively. Among them, New York Manhattan will become the second largest flagship store in the world, Topshop.

The first wholly owned flagship store in Europe will open in Amsterdam, and new stores in Egypt, New Zealand and Panama are also expanding.

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< p > Topshop also plans to design and purchase offices on the west coast of the United States to better explore the needs and consumption habits of American consumers.

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