Basic Essentials Of Display

< p > (1) the principle of easy to see, easy to choose and easy to purchase is the basic idea of commodity display, which is to make the customers easy to see, for example, the color is very prominent, the logo is positive, and the display method is very innovative, so it is easy to catch customers' eyes; and some supermarkets like to put fruit on the platform display, that is, to make customers easy to choose; some supermarkets sometimes accumulate a single commodity, which results in rich feeling and low price setting, which makes customers feel that buying is easy and easy.

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< p > (two) < a href= "http://? Www.sjfzxm.com/news/index_c.asp" > display > /a > differentiation: fixed display, variation display < /p >

< p > 1. Regular DisPlay, the so-called fixed display, that is, the location display, that is, the general display in the supermarket. Once it is configured, the location and the display surface of the commodity rarely change. Besides the modification of the table, there is little change. This display is called "fixed display". In theory, every commodity has a fixed position.

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< p > 2. variation display and variable display. Outside of our J Bardot display, special display designed for moving lines, promotions or seasons is called variable display, such as large display, end shelf display, linked display, trench display and comparative display. These displays usually have some marketing purposes, usually not long, short days, not longer than a month, but they can best drive the activity of the store.

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< p > (three) < a href= "http://? Www.sjfzxm.com/news/index_c.asp" > shelf > /a > location distinction. In the configuration management, the shelf is divided into four positions, that is, the upper, the golden, the middle and the lower.

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< p > 1. the upper part of the upper shelf is the top shelf, usually displaying some recommended crystals or goods that are deliberately cultivated.

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< p > 2. the height of the gold line is about 85CM - 120cm, that is to say, the eye location is the easiest to see, and the best display position is the easiest place to take.

This location is usually used to display high profit goods, private brand or exclusive import goods, but the most taboo is to display goods without gross margin or low gross profit, which will be a great harm to the interests of the whole store.

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< p > 3. the middle shelf shelf consists of a number of second or third floors, which is the middle part. This location can be used to display some low profit commodities or goods that they do not want to sell, but have to sell because of customer needs.

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< p > 4. below is the lowest level of the shelf. This display location is usually used to display some goods that are rotating fast, fragile, bulky or low in gross profit.

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< p > (four) snacks, such as dried bean preserves, daily necessities boots, towels and so on, need to be displayed on a hoisting rack. Instant noodles in food are often replaced with net baskets instead of shed plates, and small commodities such as pepper and chewing gum are also displayed on special display frames, which make the products neat, beautiful and easy to manage.

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< p > (five) there is a rush hour and a low peak hour in the business day of the supermarket.

At peak hours, the most frequent and best sales. After the peak of business, sales of good products will sell a lot, and the goods will be stored in the shelves. At this point, the supermarket managers must move the merchandise from the concave to the inner layer, so that the customers can easily see these commodities. This action is called progressive stereoscopic display, and the supermarket managers must implement this action every day during peak hours. If they fail to do so, they will definitely reduce many sales opportunities.

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< p > (six) < a href= "http://? Www.sjfzxm.com/news/index_c.asp" > first in first out > /a > principle.

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< p > (seven) shelf cleaning should keep the atmosphere of the store good. The cleaning of the goods is very important. Therefore, when displaying the goods, it is best to bring a dry cloth or small duster at any time to clean up the goods and shelves, and to do the cleaning work of the whole shelf regularly during the peak hours. This is the basic work of display.

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