Light Luxury Division Of Luxury Market Or New Growth Direction

< p > > a href= "http://sjfzxm.com/news/index_s.asp" > < < /a >, the first half year performance report of the major luxury goods groups released by the world shows that business income and net profit have gone down year by year. This year, the luxury industry still has not reversed the declining trend, and the problems of low growth and negative growth need to be solved urgently.

In contrast, it is the sales highlight of Michael Kors, Kate Spade and other light luxury brands.

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< p > < < a href= > http://sjfzxm.com/news/index_s.asp > > < /a >, in recent years, more and more consumers prefer independent and small luxury brands, and the luxury goods with reasonable price and more design sense are gradually separating the luxury market.

According to the statistics released by the Hongkong statistical department, Hongkong's retail sales in June dropped by 6.9% compared with the same period last year, and the total retail sales value in the first half of the year also fell 1.3%.

As a major area of luxury consumption in the world, Hongkong's contribution to the sale of jewellery, watches and clocks and precious gifts has declined due to the fact that visitors in Hongkong have contributed to the unstable sales.

Statistics also show that Chinese spending on luxury goods fell by 15% last year.

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< p > the luxury shopping mall in Guangzhou, such as Libai square and Tai Koo Hui, has also been affected. The brand has been adjusted.

However, the sea seal and another city, which is mainly made up of luxury discount stores, is "prosperous in both markets".

Perhaps because of the setback of the sale of luxury goods, it brings Oteri J an opportunity to seize the market.

It is understood that the Bally discount store in Panyu, another city in the sea seal, opened on the same day, buying 2 items from 70 percent off to 30 percent off, plus a discount of 20 percent off, and about 300000 yuan on the first day of operation.

In addition, this year 5 months, Hai Yin and another city 2nd Anniversary celebrate 5 days sales volume has more than 20 million yuan.

According to the relevant person in charge of Hai Ying, another city, the annual average retail sales of Hai Yin and another city have maintained double-digit growth.

Orter or become a new direction of luxury brand growth.

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< p > > wealth > a href= "http://sjfzxm.com/news/index_s.asp" > Quality < /a > Dean Zhou Ting said that the main reasons for poor performance of luxury goods include the cost pressure, policy factors and self-adjusting stage of first-line brand upgrading. The growth rate of luxury goods industry is only a gradual slowdown, and the global luxury capacity continues to expand, and the overall growth rate is on the rise.

It is suggested that if the domestic luxury market is to get out of the doldrums, the brand can take the initiative to face young people and low-end groups, and adopt a strategy of active fashion and popularization.

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