Discard Product Promotion, Outdoor Brand Exhibition Activities, And Enjoy Interaction And Experience.

At P outdoor exhibition, brand is no longer just concerned about the display of products. They prefer the interaction and experience of various brands, and display in advance on this platform. They begin to bring the brand culture, thematic activities and sharing to the < a href= "http://sjfzxm.com/news/index_z.asp" > Exhibition "/a", and live activities are more colorful.

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< p > The Pathfinder launches the annual brand activity on 2014ISPO, "2014 brave to survive -- looking for the Pathfinder", announces its brand ACANU to jointly organize a number of agencies to jointly publish the annual riding route with the theme of "riding the world", while the three major brands TOREAD, arkenno and Discovery Expedition on the Asian outdoor exhibition show not only the latest brand technology of the brand, but also the outdoor travel routes for different sports categories, aiming to provide users with personalized outdoor travel solutions and bring better outdoor experience.

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Similarly, the international brand VAUDE, in the overall layout and design of the Asian exhibition hall, emphasizes the display of products with distinct themes, and integrates the brand culture. The VAUDE LNT high level lecturers' press conference, cycling to mountaineering activities sharing, VAUDE paragliding, 500 mile environmental protection cross race sharing, and 2014 Mongolia cross-country challenge competition are also differentiated by product series, which provide consumers with more different user experience.

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< p > Youth outdoor brand CAMKIDS, in order to better highlight the brand idea of "taking the kids out", bring dry land ice hockey to the scene.

The brand not only sponsored young people's dry ice hockey, but also a variety of outdoor summer camp, college students, Sichuan Tibet line dream and other activities supporters.

Hong Qinming, deputy general manager, said that experience is the general trend of the future development of the outdoor market.

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< p > industry insiders say: in the past, domestic brands were missing in the "experience", and more concerned about the dissemination of brands, and there were few things that really landed on the terminal.

Now this situation is changing, and a series of brand activities to give consumers a different experience, so as to establish a differentiated brand image.

Not only in building brands, but also in product development, enterprises should pay more attention to "experience".

The concept of heavy style and light comfort is outdated in the outdoors. The product should start from the perspective of three important outdoor products, namely fashion, function and technology.

For example, outdoors < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, it is necessary to consider whether the shoes are comfortable after wearing, whether the waterproof effect meets the requirements, and whether the fast drying is really able to achieve.

< a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a > is the first batch to experience and wait for them to try and finish, and then according to their experience to modify the product's fabric and version.

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