Alipay Released "2014 Sea Wind Vane Report" Outdoor Sports Goods Sales Volume Increased By More Than 50%.

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< p > recently, Alipay released the "2014 sea wind vane report". Its data show that high-end fashion and luxury goods are still the top pet of the Chinese people, but surprisingly, second ranked outdoor products, and the purchase data increased by nearly 50%.

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< p > it is interesting that China's < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > commodity business association outdoor products branch recently released the "China outdoor products market survey report", showing that the total retail sales of outdoor products in China last year amounted to 15 billion 380 million yuan, an increase of 16.2% over the same period last year.

Among them, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" category demand the largest, sales accounted for more than half.

Followed by < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > category, accounting for 24%, knapsack class accounted for 12%.

In 2002, the total retail sales of outdoor products in China was less than 300 million yuan.

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< p > in fact, even without these reports, we can clearly feel that there are more and more people who like outdoor sports.

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< p > < strong > Hai Tao purchasing seller < /strong > < /p >

< p > < strong > monthly purchase 16 pairs of hiking shoes < /strong > < /p >

< p > "I like Hai Tao, or bring some back every time I go abroad."

He Hao, a hiking enthusiast, has been in love with hiking since last year. There are many equipment, 80% of which are from Tmall global purchase and Amazon.

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< p > in fact, there are almost all physical stores in China. Why do we have to choose Hai Tao? "More styles and cheaper prices."

He speaks frankly.

Taking a THE NORTH FACE hiking shoe, Ho Hao saw it in the magazine, but she failed to find several stores.

Back to Tmall global purchase search, just buying.

"The price is two hundred yuan less than that of the domestic counter, and it also sells mail."

He said.

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< p > a seller who buys a Timberland from the United States told reporters that in his shop, it was Timberland's classic medium tube boot, with an average of 16 pairs each month.

Among the many products, shoes ranked first, followed by < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > backpack, and finally tent.

Since the second half of last year, he has added 3 outdoor products brands, including the main outfits and outdoor backpacks.

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< p > < strong > professional sporting goods store < /strong > < /p >

< p > < strong > sales increased by more than 50% over the same period < /strong > < /p >

< p > weekend 10 a.m., Qianjiang Evening News reporter came to Decathlon outdoor goods area on the east of Feng Qi Road, and saw many customers trying on hiking shoes.

"Tomorrow, the unit is organized to hike around the West Lake scenic spot. I will buy two professional hiking shoes."

After 56 years old Miss Tao picked up a pair of hiking shoes and a mountaineering rod, "if I feel good about this trip, I will buy another professional mountaineering suit."

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< p > "in all categories, hiking and camping products sell best."

Li Wen, manager of Decathlon Phoenix Department store, said: "in mid July, the Xixi store sold more than 100 tents a day, and the sales of moistureproof mats and inflatable cushions increased by more than 50% because of the hot sales of tents.

In the past, we only need to fill up the shelves, basically do not need replenishment, but in July this year, they even sold the goods.

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< p > Li Wen said that in the past summer was the off-season sales of outdoor products, but this year's sales volume was comparable to that of aquatic products, which has increased by at least 50% compared with the same period last year.

"Sales to the present year have increased by about 30% compared with last year."

Decathlon currently has 85 stores in the whole country. In previous years, Shanghai and Beijing shops performed best. Hangzhou stores suddenly raised their heads from the first half of last year. "It is expected that the product line will expand more than 10% this autumn."

Due to the sudden increase in sales, Hangzhou stores will also allow outdoor products to replace aquatic products for half a month in advance, occupying the best sales area.

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< p > Xie Bai Xin Wah Yuen is in order to meet the peak season, specially outdoor shop area shop decoration, intends to build as a key category.

"When the sports hall opened in 2012, there were only 2 brands of outdoor products, and now it has expanded to 12 brands.

Compared with sports brand's large inventory and sales decline, outdoor products are getting better and better.

Operation manager Lv Yueying said.

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< p > < strong > hiking and camping are the most popular products, < /strong > /p >

< p > < strong > large and full, small and refined have followers < /strong > /p >

< p > Qianjiang Evening News reporter counted the number of outdoor shoes in Decathlon. There were 44 men's hiking shoes and 33 women's hiking shoes.

The tent is divided into four kinds: base camp, mountaineering camp, family tent and canopy. The 4 categories add up to 40 styles.

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< p > a foreign trade outdoor shop on the road has been open for more than 10 years, and has gradually pformed into leisure and foreign trade products in the past two years.

"I'm not doing enough professionally, and the demands of customers are getting higher and higher."

The boss told reporters that many of his old customers went to a more professional outdoor shop.

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< p > how much do outdoor sports cost each year? The survey of outdoors goods < a href= "//www.sjfzxm.com/" > market < /a > shows that the number of people who choose 2001 yuan ~5000 yuan is the largest, accounting for 30%, followed by 1000 yuan ~2000 yuan, accounting for 26%, and spending more than 5000 yuan, more than 26%.

In terms of brand preference, foreign brands accounted for 54.3% and domestic brands 45.7%.

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< p > Why do people choose more foreign brands? "Outdoor sports abroad are rising earlier and more popular, and their products are more professional."

He Hao, a hiking enthusiast, said this is one of the reasons why he chose foreign brands.

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< p > "foreign brands have begun to take multiple styles, such as color and design."

Lv Yueying said, such as "Columbia", on the basis of many professional products, the new wave of "tide money" favored by Chinese consumers has been newly promoted, which is very particular about color.

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< p > this can be seen from the development trend of fashion < a href= "//www.sjfzxm.com/" > brand < /a >.

Some brands are not many, but they are all classic. Followers are in waves. For example, Juicy Couture (famous velvet sportswear brand), some of them are of complete design, even if the quality is still popular, such as fast fashion brands.

Insiders pointed out that the future development trend of outdoor brands will be two extremes - big, all or small and fine, each has its own market.

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