CASS Good Fit 2015 Spring And Summer Orders Will Be The Perfect Ending Product To Win The Sword 2015.

Like the high temperature in August, the fashion of interior clothing is in full swing in this summer.

In August 19th,

Experts CASS good fit "spring sprout" enjoy the 2015 spring and summer orders will be closed, the design and promotion of new spring and summer products were approved by the participating dealers.

Over the same period of history, the garment industry is still in a period of adjustment to become a unique landscape.

Increase the proportion of internal packaging to enhance terminal competitiveness

The exhibition area is still divided into three major scenes: bedroom, living room and community. It displays four different themes of life, such as pleasant afternoon, dreamy childlike interest, holiday, and cotton and linen Zen.

In order to facilitate the dealer group goods, the exhibition area has built 2 Simulation shops with 110 square meters, which is built in accordance with the CASS best fit main store one to one. The unique window displays the vitality of spring and summer, and the well arranged props bring a warm home atmosphere, so that dealers can directly see the final display effect.

One obvious change in this order is the increase in the number of paperwork.

CASS Jiashi this season not only increased the proportion of skirt and spring sweater coat, but also increased the children's clothing category development structure, occupying more than half of the proportion of goods.

"Inside the simple dress has a more versatile applicability, not only for indoor wear, but also for outdoor wear in the community.

The increase in the proportion of contracted products can cover more consumers, adapt to the needs of the mainstream population, greatly increase the merchantability of products and enhance the competitiveness of terminal retail.

CASS Jiashi brand official said.

The theme of sales force wins the single store profit

In order to enhance the marketability of the 2015 spring and summer new products, the commodity combination of this order will focus on strengthening the combination development of thematic, main push and main selling funds, with a proportion of over 60%.

Take the series of fantasy children as an example, there are three themes: Sweet sweetheart, first love myth, cartoon interest.

The theme of sweet sweetheart is a heart-shaped element, using red lips and Cupid patterns to create a theme of love and romance.

The theme of first love myth is to express sweet and sweet home life with fresh flowers, simple flower graphics, freehand brushwork, flowers and birds.

The main theme of cartoon theme is sweet and pink, and the fun and the cartoon pattern are used to express the pleasant atmosphere of parent-child.

The three themes will complement each other and enrich the dream series.

"Thematic paragraph is the core commodity of CASS good fit, all developed by CASS Jiashi.

The main push is classic, and the overall details are optimized and upgraded on the basis of the main selling fund, which is positioned in the main promotion section of the market.

The main selling fund is mainly used for the amount of money to run under orders, aiming at the combination of selling factors.

Three combinations form echelon, better feedback to the market, and help terminals sell more.

CASS Jiashi brand official said.

The strategy of CASS 2014 spring and summer new products to enhance the proportion of simple products and the theme of selling hot topics has also been widely recognized by dealers and responded with positive orders.

"Clothing market is becoming more and more competitive nowadays. How to sell and how to ensure profitability is our most concerned topic.

The layout of this new product is very reasonable, the design sense has been greatly improved, and it has a strong marketability. I am very confident of the sales performance next year. "

Dealer representatives told reporters.

Industry personage said,

After large scale channel growth, the market has entered the era of intensive retail.

The closing of CASS good luck 2015 autumn and winter ordering conference marks the opening of the trend of clothing products being king. With the innovation of commodity design and the improvement of commodity structure as the driving force, the promotion of store performance will be the focus of CASS good job in the next few years.