ZARA Nike And Many Other Brands Share The "Cake" Of Children'S Clothing

At present, autumn clothes are on the market in the mall, and children's clothes are also very busy for this. When visiting the market, the reporter found that, ZARA、HM、 Adidas, Nike, LV, GAP, DG, Armani... Whether it is a luxury brand, a FMCG brand or a common sports brand, children's clothing has become an indispensable area in these stores. ZARA and HM are basic models with low prices; Adidas and Nike have won the trust of consumers and their sales are stable; Luxury brands such as LV children's wear are the pulse of consumption of the high wage class. Why do a large number of brands extend their tentacles into the children's wear market?

Phenomenon: many brands share the "cake" of children's clothing

"Now is the age of children!" Recently, the famous fashion brand DSQUARED2 announced the launch of its first children's wear series, attracting many "fans" and "onlookers" with its funny and witty design. The person in charge of Zhuozhan Shopping Mall said that the brands in the children's wear area are growing every year, especially the relocation and expansion of the children's wear area, which provides opportunities for many brands to settle in Changchun. Among them, there is no lack of children's clothing counters in the existing adult clothing brands. According to insiders, the number of children's wear brands in Changchun shopping malls has increased by about 10 or more every year, with an increase of more than 30%. In addition to traditional children's clothing brands, sports brands, adult clothing brands and various luxury brands have expanded and moved into Changchun, and even domestic brands such as Bosiden and 361 ° have begun to expand their children's clothing channels to share the big cake of the children's clothing market.

　 Reason: New parents love "brand"

Yang Li, who has operated children's clothing brands for many years, told the reporter: "The profit of children's clothing is higher than that of ready made clothing, and the product line is relatively long, including children's clothing from 0 to 10 years old, and even those over 10 years old, all belong to the category of children's clothing." Tong Mingshan, an insider in the industry, also said another reason. Basically, the brands that have opened up children's clothing in recent years are the favorite brands of today's young people, HM、ZARA、 Sports brands and luxury brands of Uniqlo, Nike and Adidas. As the post-80s generation begins to become new parents, they like to pursue brands. "Why doesn't a smart brand extend its loyal customer base to the purchase of children's clothes in one store at one counter? In this way, it can attract a family to buy clothes from this brand." This statement was confirmed in ZARA of the Eurasian Commercial Capital. The sales told reporters that the parents who buy children's clothes here are usually young parents, Moreover, "generally, children's clothes are not only sold, but children's clothes, men's clothes and women's clothes can pull each other." It can be seen that various adult fashion brands with a reputation for fashion design have become a shortcut for young parents to choose children's clothes.

　　 Price: no less than adult clothing

Now parents can't help sighing that the price of brand children's clothing is not cheap, and the price is catching up with that of adult clothing. It is not uncommon for a small T-shirt to sell for four or five hundred yuan, and more children's clothing worth thousands of yuan is also popular. Tartinetchocolorate (pie and chocolate) children's wear brand is a high-end children's wear brand that entered Spring City not long ago. The price of each single product is more than 500 yuan. After the interview, we learned that the brand's sales are very good, and the sales of newborn clothes are the best. According to the analysis of relevant people, because modern people care more carefully for children, the requirements for a children's clothing are that the fabric is assured, the quality is good, and the style is novel and fashionable at the same time, which virtually increases the cost of children's clothing, and the production process of children's clothing is not inferior to that of adult clothing. Looking at the children's clothing of various fashion brands, the price of children's clothing of Nike, Adidas, Givenchy, LV, DG and other brands is almost the same as that of adults' clothing of the brand, which is not based on "the price of size". With the support of big brands, children's clothing sales can also "get the best of everything".