100 Billion Industrial Cluster Brand Joint Speed Up

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Xiaobian network to introduce to you is 100 billion industrial cluster brand joint speed.

China's textile industry base, China's leisure clothing city, China's children's wear production base, China's underwear Town, China's weaving town.

This card, with the name of "Guo Zi", shows the advantages of Quanzhou's textile and garment industry from different angles.

On the brand clothing market, Quanzhou enterprises strive to make the brand bigger, stronger and longer. On the other hand, they are also seeking a new way out for brand development.

The strong combination of brands is one way out.

From the initial joint promotion to the construction of a "city" now, over ten years, the cooperation between Quanzhou apparel enterprises has evolved from simple capital partnership to the integration of resources and product lines.

The improvement of specialization and the high concentration of advantageous resources will aggravate the market shuffling, and will also become a way to break through the "small profits" of enterprises in the future.

2014, the role of regional brand is prominent. For textile and garment industry cluster, which first crossed Quanzhou's "100 billion" threshold, it has ushered in a new starting point for pformation and upgrading.

This issue of the business daily and you combed Quanzhou shoes and clothing enterprises in many aspects of the attempt to explore the brand alliance of some possible development space, and strive to achieve win-win through joint.

From the initial joint promotion to the construction of a "city" now, over ten years, the cooperation between Quanzhou footwear and garment enterprises has evolved from simple capital partnership to the integration of resources and product lines.

In recent years, the competition pattern of domestic industry has changed, and the former competitors have become partners, and the textile and garment industry has been developing various forms of cooperation.

From the initial joint promotion to the construction of a "city" now, over ten years, the cooperation between Quanzhou footwear and garment enterprises has evolved from a simple capital partnership to a full line integration of resources and product lines.

Famous enterprises embrace together

Private enterprises have to be bigger and stronger in order to remain invincible in fierce competition.

Powerful private enterprises can also consider strong alliances to seek the best economies of scale.

The two phase of Anhui's seven wolf clothing and Anhui Bao de dress is being built as an example of a strong alliance.

In 2012, seven wolves and Bao de completed the construction of the 10 thousand square meter pitional factory in Anhui and put it into trial production.

In August 28th, the two phase of the seven wolf wolf costumes and Baede costumes also held a launching ceremony. The project is located in the circular economy demonstration garden of Suzhou. It aims to create two comprehensive production bases in Central China leisure clothing creative industry center and children's creative industry center in Central China, and create a comprehensive industrial chain platform integrating R & D, design, exhibition, storage and logistics as well as a set of upstream and downstream enterprises supporting the garment industry chain.

Seven wolves announced in September 9th that the company's controlling subsidiary Anhui seven wolf wolf clothing limited liability company intends to jointly establish Anhui Suzhou Lixing fashion industry Co., Ltd. with Anhui Bao de costumes Co., Ltd., Quanzhou Bao Yang Consulting Management Co., Ltd. and natural person Cai Huashan.

On the brand shoe market, Quanzhou enterprises strive to make the brand bigger, stronger and longer. On the other hand, they are also looking for a new way out for brand development.

Last October, the 361 degree group and One Way Sport jointly established a joint venture, of which 361 degree investment company and One Way Sport held 70% and 30% respectively.

The joint venture has One Way Sport in Nordic sports and outdoor sports product resources, responsible for developing outdoor equipment and riding market in Greater China, and is organized by 361 degree joint venture team, as well as daily operation and management of design, production, distribution and promotion of One Way products in Greater China; One Way Sport provides product design, R & D and technological innovation support.

Joint investment in large projects is a common form of cooperation between enterprises in Quanzhou.

As early as November 2005, four well-known private enterprises in Quanzhou, including nine Mu Wang, Anta, Fei Li and Huanqiu, jointly invested in the establishment of Fujian Strait West Bank Investment Co., Ltd.

The new company's business scope covers real estate, construction, tourism, clothing, footwear, furniture and so on.

Dehua Jiamei, Shun Mei, creative and Long Peng four industries leading enterprises jointly set up Dehua four star company, involved in drinking water projects, old city pformation projects, and invested more than 3 billion to build guckou hydropower station.

Complementary advantages

Like Adidas in Reebok,

In CONVERSE, after a contention, it felt deeply opposed to each other. It was better to shake hands with others and share interest in the market cake.

Quanzhou enterprises not only cooperate with local enterprises, but also have many successful cases of cooperation with brands such as Zhejiang and Guangdong. The better the partners, the better the products.

It is understood that Quanzhou Shishi clothing brand and Guangdong Zhongshan and Jiangsu Changshu three garment enterprises jointly set up a unified brand joint operation center in Shanghai, to carry out cross regional resource integration of industrial brands, and to reform production, circulation and communication links, so as to achieve resource sharing and complementary advantages.

The cooperation boom is not only in China, but also in the overseas capital market. Quanzhou businessmen continue to depict their respective international blueprints. The capital filled quotient began to spread its brand culture and business operation mode through cooperation with international business tycoons.

Ding Shizhong, President of Anta, said in an interview with the media that there are many ways to go out, and Anta is trying its own way.

"The high-end market must have our share. In the future, Quanzhou brand will continue to cooperate with the international big brands to jointly develop."

Once a foreign businessman came to Quanzhou, he made such an appraisal: "if you want to make a costume in Quanzhou, you have nothing to worry about except money."

This sentence reflects the degree of perfection of Quanzhou's textile and garment industry chain from a certain angle: from a button to a zipper to a garment, and the corresponding manufacturer can be found in Quanzhou.

Earlier, gage Group signed a contract of cooperation with Haitian textile, which is a concurrence of a typical industrial chain.

Haitian textile is famous for its spinning, fiber and bleaching and dyeing. Gage is mainly composed of fabrics and T-shirts.

Haitian textile and Du Bangzheng collaborate in developing corn fiber. DuPont is an international leading textile enterprise.

Since the three year operation of the "ten thousand enterprises hand in hand" launched by the Quanzhou municipal government last year, more and more leading enterprises and small and medium-sized enterprises have completed coordinated cooperation and production, accelerated the construction of the industrial innovation platform, strengthened the Baotuan marketing, opened up the market, and played the role of resource coordination and allocation of the trade associations.

"The market competition in the future is no longer a competition among individual industrial sectors, but a competition of the whole industry chain integration capability. The lower the cost of operation is, the greater the profit will be."

Huang Qingfa, deputy general manager of Quanzhou Tianyu chemical fiber weaving industry Co., Ltd., it seems that the linkage development of the industrial chain upstream and downstream will be the worldwide trend of the development of the textile and garment industry.

Huang Tianlong, chairman of Yu Jiali (Fujian) Garments Co., Ltd., in an interview with the media, said: "small and medium-sized enterprises often encounter difficulties in financing and resource shortage in the process of development. The form of tug of help helps to complement each other's resources among enterprises, so that intangible resources can become tangible values and take root further.

"Limited resources will not be wasted, and there will be deep feelings between companies. In the future, they may guarantee and help each other in other aspects, such as financing.

Small and medium-sized enterprises should explore a new way out.

Professor Chen Jinlong of the school of Business Administration of Huaqiao University believes that Quanzhou has a complete

However, the scattered manufacturing factories make the homogenization competition in the same production link more intense.

"If the leading enterprises in the industry can vertically integrate enterprises in the industrial chain, they will not only help themselves peel off the production links, but also grasp the advantages of the industrial chain, and enhance the risk resisting ability of the enterprises and even the whole industrial chain."