Clothing Store Marketing Skills: Creating Shop Atmosphere

Under normal circumstances, it is not hard to imagine that when there are customers coming to the door, if there is no way to regulate the atmosphere, what kind of situation the shopping mall will be like.

At this time, the clerk or the clerk stood by the counter, or secretly hiding behind the counter, looking at the store in a big way. At the same time, some people would have yawned because of physical consumption. The atmosphere was contagious. The other shop assistants were also sleeping. The whole store showed a dead atmosphere. When the customer came to the door, the situation was self-evident.

Some shop assistants can not well understand the importance of atmosphere to sales. They will go to live and say, "our job is to sell goods to customers. Since customers do not come, waiting for customers is also part of my job. What else can I do?" they often stand in earnest, but customers do not come. What is the way? Actually, this practice will make the atmosphere of the sales site heavier.

What will it be like standing up without saying anything?

Therefore, when such a situation occurs, as a moderator of the atmosphere, first of all, the salesperson has a feeling of haste, even if it is pretending, it is much better than standing still.

For example, if you have merchandise on your hand or chat with other friends, as long as your voice is not too loud, you won't be able to reach the outside.

A manager at Qiao Qiao shopping mall in Japan once said, "being a shop assistant, if you are not in the customer's situation, if your hand leaves the goods, you will be wandering around at a loss, which is a natural enemy to the sales atmosphere."

He means that when a customer is not in the doorway, the salesperson can not leave the merchandise. You can take the merchandise off the counter, touch it with your hands, take a closer look at it, see its inner side, see its instructions, or rearrange the location of the merchandise, and put some good selling products in the most conspicuous place. When the customer sees it, it seems to add goods to the counter, so it is easy to sell.

In addition, there are

The salesperson can dismantle the outer package, alter the packaging and redecorate it, then display it again. Often, these goods can be swept away quickly. At the same time, the unique packaging is refreshing and the atmosphere is easy to change.

Some stores think this is too artificial, and sometimes even when they are busy, they see customers coming and stop things in their hands immediately.

Because when customers see your busy figure, it is also a kind of atmosphere to him, so buying goods is also easy to make decisions, which is very good for sales.

Once a shopkeeper came to a small town and saw a busy shop in a mall. When he looked at it carefully, he knew that they were furnishing goods, but they moved the left side to the right, then moved the goods on the right to the left, which seemed to be meaningless busy, but it was very exciting. Later, he tried this in his hardware store and found that the situation was quite different. The first month's profit was higher than ever.

Therefore, it is very important to create a good atmosphere and break the dull situation in the shop.

No

When you come to the door, you can do some work on sorting out and checking the goods, so as to prepare for the next sale.

When a salesperson does not have a customer's door, he must not waste time doing nothing. He should do the following several things so that he can start serving customers at any time.