Iman SA Fully Entered Xiamen Shopping Center

Here world Clothing shoes and hats Xiaobian of the network introduced to everyone is the Italian fast fashion shoes brand Iman Sha, a comprehensive entry in Xiamen shopping malls.

Contrary to the brand behavior of traditional high-end women's shoes, which is cautious expansion or channel reduction, some fast fashion women's shoes represented by E.MASA Iman SA have ushered in the market opportunity for brand transformation. It is understood that in 2014, the Italian style fast fashion shoes brand E.MASA Iman Shah not only carried out a comprehensive brand upgrading transformation, its brand new SI terminal image was everywhere, this year September is a strong entry into China's second tier cities Xiamen Wanda, Paris spring, Tiger City, Baihui and other large Shooping Mall, mainstream department stores, dark horse posture is obvious.

Reporters visited various shopping malls in Xiamen, found that the department store is located in Xiamen prosperous business district, located at the railway station next to the World Trade Center Paris spring department store, is Fujian's first high-end. Department store The store, located in the most prosperous business district of Xiamen, is a modern, comprehensive, fashionable and high-grade international shopping mall. The Xiaomi Road, Zhongmin Bahui, near the railway station, is also a strong comprehensive department store. The Wanda of Xiamen Jimei is adjacent to Jimei University, and has 200 thousand teachers and students on the side of the week. It has the advantage of Wanda Commercial Plaza, and is a new developing business circle. The intersection of the south of the tiger city and Zhongshan Road, one of the ten famous streets in China, is the most bustling pedestrian street in Xiamen.

E.MASA Iman Shakespeare brand new shop image takes the "simple European home decoration style". It can feel the atmosphere of simple European home in the shop. Many of the lines and cultural props of Jane EU are in line with the positioning of "Italian fast fashion women shoes brand". It is also different from other women's shoes brand's modern urban style. This brand monopoly enters the mainstream business circle in Xiamen, and also shows its determination in brand development.

According to the insiders, the shopping mall is still the main selling channel of the high-end brand of women's shoes in China. The brand of the high-end brands such as BeLLE, STACCATO, Tata, teemix and so on, such as BeLLE, STACCATO, Tata and Daphne, are basically monopolized. Women's Shoes The high-end high-end market and a large number of general merchandise channels; while the fast fashion women shoes are more common in shopping malls and street stores. The mainstream shopping mall and department stores in the second tier cities are even fewer. E.MASA Iman Sha really shows the strength and courage of the women's shoes brand, which adds a lot of confidence to the women's shoes market.