A Bag Brand Says "NO" To Double 11: The Gimmick Is Greater Than The Substance.

While many brands are preparing for the double eleven in full swing, some brands choose to avoid double eleven.

Recently, a well-known

Brand managers say they will not participate in the double eleven big promotion this year because the company feels that the "double eleven" stunt is greater than the essence.

The reason why the brand manager didn't take part in the double one is that the company has its own reasons.

The main energy of the website is brand on its own website, while double eleven usually has no substantive content.

For double eleven, this one.

The impression is: "be a gimmick."

She said that the double eleven is more of a gaudy gimmick, without substantive content.

Low price promotion is not consistent with their brand's consistent sales strategy.

"However, during the double eleven period, the traffic volume of the whole station will increase, which is an opportunity.

Therefore, with the increase of traffic volume, we will do some regular promotion activities in shops, and we will not just take the route of low price sales.

Said the manager.

It is understood that this luggage brand is a self designed luggage brand, has its own factory in Guangzhou, B2C website has been established for 5-6 years.

During the double eleven period, the official website and platform shops will be unified.

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Russia does not produce fur products, but Russians are keen on buying fur. The average middle class family has seven or eight fur garments, even though the average family has two or three fur garments.

The demand for fur consumption in Russia is increasing every year.

According to statistics from the international fur trade association, sales of fur products worldwide are about $12 billion a year, of which Russia accounts for the first place in the world.

The reporter has learned that at present, there is no enterprise in Haru fur industry to develop Russia's consumer market.

Liao Shuren, general manager of Tong Lei Bao International Fur, said that due to the impact of the economic situation, the number of export orders for fur enterprises in China dropped sharply this year. Some enterprises simply did not receive foreign trade orders, which seriously affected the export volume of fur trade in China.

In addition, the Russians are full and plump, and manufacturers need more cost to design fur products specifically for Russian consumers.

Faced with this "blue ocean", some fur enterprises are unwilling.

A large leather city said it will contact the Russian chamber of Commerce, organize Russian buyers to look at the goods first, and then push China fur into the Russian market through them.

And fur traders are planning to open Russia's fur area next year, and invite Russian tourist groups to buy fur.

Currently, Harbin has already contacted Alibaba (ShangHai Railway Station), and has discussed the development of fur B2B network sales platform through electronic trade.

At that time, at least two hundred or three hundred sellers will sell "Harbin" fur to the world online.