The Sales Promotion Campaign At The End Of The Fuzhou Department Store Is Full Of Smoke.

Although the season has not yet been rushed to the end of the year, the sales promotion campaign at the end of the Fuzhou department store has been "smoky."

Reporters learned yesterday, in order to seize the opportunity to pull up the whole year.

Performance, a number of department stores started this week, anniversary celebration, group celebration and other activities, the end of the year will continue to promote until mid December.

Yesterday,

Department stores opened the 2nd anniversary celebration of Fuzhou store.

East Bajie East Street shop official told reporters that this month from 24 to November 2nd will carry out the first wave of year-end promotional activities, November 7th ~9 day launched "39 hours without closing," then the discount will also reach the largest market in the year.

The annual celebration of "ocean department store" will also begin on the 24 day of this month. Tianhong Department store plans to launch its annual celebration in mid November. The anniversary celebrations of Fuzhou two stores in Wanda Department will be launched in late November and mid December.

In addition, some group anniversary celebrations have also been opened, such as the 57th anniversary celebration of the Dong Bai group.

The 100 shops will celebrate the 31 day of this month.

In order to attract tourists, the activities of various department stores are also various. Apart from introducing regular discount promotions, some department stores have changed 5 times and 10 times points in the past, shouting "13 times integral" slogans for the first time.

Wanda Department official said that during the celebration of the same store, the "Antarctic Tour" worth 120 thousand yuan can be obtained.

"Department store performance growth is weak, this year's pressure is particularly big, national day gold Monday, the end of the year business war on the agenda."

Insiders said that because of the slowdown in domestic economic growth, the slowdown in the growth of total retail sales of consumer goods and the gradual tightening of the electricity supplier, there were "thousand shops and one side" homogenization and intensified competition. This year, the department store industry has become increasingly sad, forcing many shopping malls to have a bigger "cash base" at the end of this yellow gold consumption season.

Reporters also learned that, under the attack of "internal and external troubles", some department stores in Fuzhou have begun to adjust themselves to save themselves.

In the year, the Dongfang department store will be pformed into the public family life Plaza.

And after the Wangfujing department store officially launched WeChat payment last month, Tianhong Department stores also launched WeChat payment function last week. In addition, the "Tianhong micro shop" APP plan is formally launched next month, and the O2O business mode integrating online and offline will be launched.