Indonesia 37% Consumers Plan To Buy Clothing Or Footwear Online.

In recent years, Indonesia has launched an online shopping boom, and e-commerce has great potential for development.

A few days ago, Nielson International Research Institute disclosed in the Nelson global e-commerce survey report that with the increasing number of interconnected devices, Indonesia consumers online pactions are very convenient, setting off online shopping craze.

Among them, the tourism service industry is the main goal of consumer online shopping, and cinema, exhibition and other ticketing services are consumers' favorite online shopping products.

India Nelson

Anil Anthony, executive manager, said that since 2010, the Internet has enjoyed rapid growth in the country. The population of some 1/3 in big cities already has Internet. In recent years, with the rapid development of retail e-commerce products and services, online shopping has become increasingly popular.

About 55% of consumers in Indonesia plan to buy airplane tickets online, 46% plan to book hotel suite and tour schedule online, 40% plan to purchase e-books online, and 37% plan to buy clothing or other decorative accessories and footwear products online.

According to the analysis, the potential of e-commerce development in Indonesia is huge, mainly reflected in the following aspects: first, the rapid growth of e-commerce websites of various types, and the scale of e-commerce market has increased from less than 4 billion US dollars in 2012 to US $8 billion in 2013.

The two is the gradual popularization of online settlement. Although the utilization rate of consumer credit cards or bank accounts in Indonesia is relatively low, the online settlement service in Indonesia has gradually become popular in recent years. It is estimated that the scale of Indonesia online clearing market will expand to 420 million US dollars in 2015, an increase of 4 times than that in 2012.

Three is

High activity, Indonesia ranked fifth in the world Twitter account, Indonesia's Jakarta and Bandung are the world's Twitter activity ranked first and fifth, Indonesia is also the second largest market of social media Facebook.

The four is the video game market.

Growth, according to statistics from relevant institutions in Indonesia, the output value of the video game market reached US $190 million in 2013.

Nelson's global e-commerce survey is an online survey of consumers in 60 countries to study consumers' willingness to shop online and understand the future of e-commerce.