Sports Brand Recovery Capability Is Ahead Of VF, Stock Price Wins The Market In Ten Years.

Here world Clothing shoes and hats Net Xiaobian to introduce to you is the sports brand recovery ability leading, VF share price in ten years to win the market.

Among the sports brand listed companies in the United States, apart from the familiar Nike, the VF group, located in the direction of outdoor sports and extreme sports, is also one of the heavyweight enterprises. In recent 10 years, VF's stock price has won the market, which is particularly evident after 2009, reflecting that sports apparel has the leading recovery capability compared with most industries after the financial crisis.

Combing the financial data of VF company in recent three years, we find that outdoor sports is the fastest growing series of VF, and the proportion of total revenue and revenue growth are far ahead of other categories. It is the core product of VF. Take 2013 income ($11 billion 420 million) as an example. Outdoor products The contribution income reached 6 billion 380 million US dollars, accounting for 55.87%, and the average increase in 3 years was 25.79%.

VF outdoor category series main clothing, equipment, backpack and footwear products. In 2014, the revenue of the company's outdoor products increased by 9% compared with the same period last year. Its most famous brand is TheNorthFace, which sells across the Americas, Europe and Asia. The brand's revenue increased 7% last year, making it the first VF company to earn $2 billion in revenue.

In December last year, VF conducted a 1 split 4 stock split and announced the distribution of new shares to shareholders by way of dividends, after which the company's stock price reached the highest historical price of $245.79. Since the lifting of shares, VF Up to 7.7% up to date. The latest report is $66.5, with a total market value of US $28 billion 800 million.