The "Fashion Feast" Wenzhou Brand Enters The Fashion Industry

At the 2014 Wenzhou Fashion Expo held in from October 24th to 26th, Wenzhou citizens met with dozens of Italy fashion brands at home and at the same time also saw many Wenzhou brands entering into the strong lineup of the fashion industry.

The three main theme pavilions of the fashion Wenzhou Pavilion, the Italy National Pavilion and the fashion life pavilion are on stage. The exhibition area is 20 thousand square meters, the scale of the standard booth is 846, and the overseas exhibitors are over 30%.

This fashion show includes Italy's top fashion brands such as Ferrari, Maserati, and dozens of personalized original top brands from Europe, including 30000 handmade umbrella brands, PasottiOmbrelli, Jenniferloiselle, jewellery brand Fallon and Lebanon luggage Sarah bag annually.

Florence Zhongyi design exchange center, which is specially designed for Chinese fashion enterprises, has also arrived in Wenzhou.

"The strongest advantage of Italy lies in its fashion design.

If Chinese companies want to come to Italy for design training, exhibitions or business docking, they can enter our base. "

Julian, an Italian worker with a good command of Chinese, said that a few days later, many Wenzhou footwear and design owners came to inquire about docking.

"I heard that Wenzhou has a strong light industry. If we can rely on the advantages of Italy's fashion industry, we believe that there will be a broader development prospect."

Julian said.

Facing the strong recommendation of Western brands, Kangnai, AOKANG,

Wenzhou's well-known local enterprises, too, are not showing signs of weakness. They come to battle with their individualized and customized local fashion concepts.

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Before the exhibition hall, Mr. Zhang of the public stood on a three-dimensional foot scanner.

After the machine obtained the data of Zhang's foot type, the staff introduced to him several shoe patterns matched with feet.

"Some details can also be fine tuned according to your preferences."

Wenzhou

Feidan first appeared in the domestic exhibition, and business leader Dan said that what Feidan had done before was the export market.

"Our shoes have advantages in comfort and design.

This exhibition is a reflection of the fashion industry in China. We want to explore the recognition of our brands by domestic consumers.

"Compared with the top international fashion brands, Wenzhou's light industry still has a long way to go, and the gap is not small.

But 10% of the domestic clothing and 20% of the leather shoes are from Wenzhou, and Wenzhou has more mature fashion consumer groups. These are the advantages of Wenzhou.

At present, the road of pformation from Wenzhou light industry to fashion industry is starting. "

Chen Xiangdong, director of the Wenzhou Municipal Bureau of Commerce, said that the fashion show was also the first fashion exhibition to be made after Wenzhou put forward the goal of building the "fashion capital".