Design Exchange First Buyer Docking Designer

At present, the commercialized operation of the four major fashion week has finally begun for the first time in the Chinese fashion industry "China Fashion Week".

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A few days ago, the DHUB (design exchange) business platform, first launched by China Fashion Week, was officially unveiled at the 79 tank of Beijing 751D PARK fashion design Plaza.

At the same time, DHUB and Dangdang cooperation DANGDHUB designers platform formally launched on the same period.

From October 27th to October, 30 days, 4 Chinese and foreign designers will display their products in 79 cans, waiting for docking with buyers at the scene of the 4 days.

Reporters learned that at present, whether innovative London Fashion week or the commercialized mature New York fashion week, the four international fashion week exceptions have capital intervention.

Louis Weedon, a luxury group, will spend a lot of money sponsoring the London Fashion Week every year, and will explore new designers to make talents for the group.

Reserve.

China Fashion Week is the first attempt to commercialize in 17 years.

Zhang Qinghui, vice-chairman and Secretary General of the China Fashion Designers Association, said that DHUB design has the mission of linking design with the market and upstream and downstream industries.

It is reported that the domestic business platform Dangdang and DHUB design have reached long-term cooperation. The Dangdang buyer team selects potential designers and brands, and puts their works into Dangdang network for sale.

Reporters yesterday logged into Dangdang web page, and 13 independent designers were on the line, and the product was "1 yuan pre-sale".

Dangdang network CEO Li Guoqing said that the use of big data to promote the pre-sale, to achieve designers in the production of clothing before the board to grasp the market demand or the formation of orders, which can control the clothing inventory rate of less than 5%.

Previously, the backlog problem of China's clothing industry has become the life and death line of clothing brands.

Data show that in overseas mature markets, independent designer clothing brands account for about 1/3 market share.

But the proportion of designer brands in China's clothing market is much smaller.

Analysts say that in a mature market environment, designer brands are mostly bought by clothing buyers in collections brand stores or professional e-commerce retail platforms before they become famous, such as domestic designer brand collection shops BNC, designers.

Electronic business platform D2C and so on.

Yang Dayun, President of the excellent international fashion brand investment company, told the Beijing Commercial Daily reporter that designers are very difficult to passively wait for market opportunities with their own strength. The investment or purchase of powerful clothing groups or funds makes the brand growth much easier and a win-win situation.