The Trend Of Fashion Is Becoming More And More Intense. Nike Is Attacking The Female Market.

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The weave of the net introduces Nike's main attack on the female market and strives to reach 7 billion US dollars for two years.

With the trend of fashion movement becoming more and more popular, the world-famous sports brand Nike also joined in the fierce battle without any weakness. It formally announced that it would continue to fight the female consumer strategy and strive to increase sales from 5 billion US dollars to 7 billion dollars in the next two years.

Trevor Edwards, President of Nike brand, said in an interview that powerful advertising will no longer be able to impress skilled consumers. The headquarters of Nike company in Beaverton, Oregon, will continue to focus on real-life tying and strive to resonate with women with fitness awareness.

To promote an image that encourages training at all times, Nike creates an everyday exercise application.

In 2011, the Nike Training Club (Nike Training Club) was launched. This is an application specially designed for women's exercise, covering 17 languages and 100 training for different targets. Now there are 800 thousand training and 200 thousand programmes running every month.

In addition, the company's 2 million training programs have been completed around the world.

Edwards pointed out that through its own stores and retail partners, the 25000 women's Nike slot marathon sold out in an hour.

In addition, Nike has 650 thousand women fans. They watch the latest news of Nike every day, and nearly 180 thousand people download the Nike women training application.

Edwards points out that the multifarious links will help promote the growth of women's clothing category, while Nike's goal is to grow to $7 billion in the next two years.

He described this growth as "the largest sport and lifestyle business in the world today."

"Our future will provide women with an opportunity to provide quality products, first-class services and first-rate experience," Edwards added. The company is still committed to providing services to independent consumers, which has been a priority at the beginning of the company's establishment 40 years ago.

Faced with the issue of domestic violence from Ray Rice and Adrian Peterson proposed by women's groups, Edwards said, "we think domestic violence and child abuse are absolutely abominable, so it is zero tolerance.

This is absolutely our position.

When we work with NFL, they realize that they are actually not doing everything they can to get things done. "

According to LADYMAX fashion net, Nike unilaterally terminated its cooperation with Rice and Peterson.

As for whether Nike needs a female athlete or group to correct their image problem, Edwards said: "our original intention is very simple, so we express our strong dissatisfaction.

Nike CEO Mark Parker has recently been asked similar questions, and he has also made it clear that we can not tolerate domestic violence or any similar problems, which in general involve the whole society.

For more and more non Sports

Entering the market of sports and leisure, Edwards said, "we don't think this is a trend.

We think this is a cultural change.

Exercise has become a part of life.

Many others have seen opportunities and done this.

And I believe competition is a good thing because it keeps you focused.

We believe that there are several brands that can produce this kind of relationship with our customers like us, so that she can get better capabilities.

At the same time, we gave her a thorough service and invited her to participate in sports.

If you enter our store, you will know that our clubs and training clubs can involve women in the brand.

We believe that we have a complete product to enable our customers to integrate into this healthy lifestyle.