China'S Garment Industry Has Entered A Small And Beautiful Industry.

Here world

Xiaobian of the network introduces the adjustment period of China's clothing industry, and the clothing industry is small and beautiful.

As the mainstream stage of China's clothing industry, China International Fashion Week opened at Beijing Hotel recently.

After the adjustment of China's garment industry in recent years, the debut of China International Fashion Week has been up to 30% for the first time.

Li DQI, chairman of the China Fashion Designers Association, said that China's garment industry is on the rise.

A few days ago, the apparel industry prosperity index, which was jointly compiled by the China economic prosperity index research center and the national economic monitoring center of the National Bureau of statistics, showed that the total profit of the garment industry in the three quarter of this year was 27 billion 390 million yuan, up 18.8% from the same period last year. The growth rate increased by 5.9 percentage points over the two quarter of 2014 and maintained an upward trend for the two consecutive quarters.

In addition, the total export volume, total profit and total tax growth rate of domestic garment industry increased in the three quarter.

Statistics from the China National Business Information Center also showed that in September, the volume of retail sales of all kinds of clothing in 100 large scale retail enterprises decreased by 0.4% over the same period last year, but the decline was narrowed compared with last month.

This set of data supports the above view of Li's Qi.

Coincidentally, there was news yesterday that the first garment industry fund in China had been registered and the fund was co sponsored by China research international and jointly with several listed companies such as Bosideng, XTEP, Semir and so on, with a registered capital of 500 million yuan.

Clothing related research report 2014-2018 years leather clothing industrial park location planning and investment strategy consultation report

October 2014 2014-2020 years China leather garment industry in-depth research and investment prospects Forecast Research Report 2014-2018 years

Decoration industry research and investment analysis report 2014-2018 years China apparel ornament buckle industry research and investment analysis report 123 analysis pointed out that as one of the traditional manufacturing industries, the garment industry has been low in profit, and is actively pforming and upgrading, gradually getting rid of the price competition pattern.

Subversion of the scale garment industry into small and beautiful

Analysts believe that this is the adjustment period of China's garment industry, but also the industry shuffle period.

In this regard, Li DQI said that after a period of time, China's garment industry was developing rapidly. Because of the large market, it is easy for enterprises to expand the scale. However, when the scale is large enough, there will be problems, for example, from sports brand to leisure brand to product of a series of popular brands.

Large scale, often thousands of stores, the front line is too long, once the product is out of question, it will be backlog on the terminal.

The clothing industry is very easy to make money, to negative growth.

Nowadays, the traditional garment industry in China is stepping up its industrial subdivision to change the large-scale production of single products in the past.

In October 20th, the United States went into the children's clothing market and entered the first group of children's clothing sales in 3-5 years. Yesterday, the seven wolves entered e-commerce and released the Internet brand of Wolf Totem shirts.

Li said that consumers' aesthetic standards are becoming more and more high nowadays, emphasizing individuality. In the past, large scale and large quantities of clothing have been unable to meet the needs of consumers.

Therefore, whether from international or domestic development, the future will belong to small batch, multi variety and distinctive design.

"This trend forces designers to have accurate positioning and clear style before they can occupy a certain market.

It's impossible to design a suit that will make the whole country wear. "

At present, some large scale brand enterprises in China are constantly subdividing the market and carrying out multi brand operation.

Under a group, each brand is targeted at an established target market.

Expand buyer's designer brand and promote shuffle

When traditional clothing companies struggle to regain market opportunities in the adjustment of digestion inventory, designers

It is gradually landing at major department stores and the main business platform.

Xidan's old Buddha's four floors are all located in the designer's brand at home and abroad. There are many high-end brand designers in the overseas Chinese shopping center.

At the same time, the outstanding designer's works are being driven by fashion buyers into fashion collection stores and professional e-commerce platforms.

Buying is regarded as an important bridge between designer's work and designer's brand.

Li said that the buying system is fundamentally different from the clothing sales of department stores in the past. Buyers are the spokesmen of the market. They have a choice.

"The team that hopes to buy a hand can grow rapidly in China, which is very important for the development of China's fashion industry, especially for the improvement of China's design level."