The Status Quo Of General Merchandise Industry Under The "Three Public" Consumption Prohibition

Most foreign department stores choose to close shop.

Parkson, the first foreign capital store, has withdrawn from the Ji'nan and Changzhou markets, closed nearly ten stores in the past two years, and Japan's capital department store Ito Yang Hua Tang has also chosen to shut down shop stops. After the closure of Beijing's Wangjing shop, Beiyuan shop and West Gate store have been closed down; Thailand's Shang Tai Department stores also ended the market for Hangzhou and Shenyang.

The local department store brand opened the pformation curtain, and the Department Store giant Wangfujing department store frequently joined the Internet giant and real estate bigwigs.

Inside, the business strategy of Wangfujing department store has changed, and the focus of future development has been on shopping centers and Oteri J formats. The Southern department store giant rainbow has launched a diversified attempt. This year it opened its first shopping center and first convenience store, and the intime department store with Ali has become a "Internet Co in the department store".

In the past, the annoyance of department stores was different from that of homogenization. Now, who can keep pace with the rapid changes in the consumer market?

From the perspective of appearance, the retail world should pay attention to the speed of development, but this speed is not blindly expanding and emulating.

In the pformation of a department store brand, we will focus on suppliers.

Wangfujing department store wants to engage in deep joint venture with suppliers and participate in brand management.

This is also the foundation of the Wangfujing department store's all channel revolution; Hua Tang is also seeking to cooperate with suppliers from the source; Baisheng is seeking the overall agency power of the global premium brands.

Limited in size

Finding opportunities for success in market segmentation.

After the adjustment of 75% percentage brands in Dongan market, the shopping mall has been pformed from a comprehensive department store into a youth and fashion trend Pavilion. The Xidan shopping center has strengthened the advantage plate, with an additional 200 square meters of jewelry counters on the first floor, and will expand the sports brand lineup at the same time.

Last year, Xidan shopping malls jewelry category basically maintained growth, sports brand sales increased by about 10%, shopping malls will strengthen the dominant categories in the adjustment, grasp the subdivision of customers; the Han Guang Department store seven layers start and close the pformation, then the mall will be adjusted by layer.

Seemingly clear brand, category and portfolio adjustment is not easy.

In order to cater for the change of consumers, the profit model of department stores,

It also needs to be changed. The department store business will evolve from a single joint mode to a "self run + affiliate + leasing" combination structure.

In the profit mode, the brand of the discount point, the brand of the passenger flow, the ratio and the location of the high rent merchant need to be carefully considered.

In restaurants, entertainment and children's shopping centers, limited department stores are trying to integrate new elements.

When the bottom line of "pure department store" dominated by commodity management is broken, the boundary between department stores and shopping centers is becoming more and more blurred, and department stores are learning from shopping centers.

In the form of management, there may be differences between the two, but the development trend will converge with each other and the relationship will also merge.

At present, the shopping center has changed from the past rent theory to inviting fast fashion, catering, children and other low rent formats to enter; the department store also gave up the brand of High button only, and chose to introduce a brand that is more in line with the location of the mall.

The two changes are all centered around an object. Good service consumers are the trump card to win the market.