Clothing Alliance: Underwear Brand Can Be Divided Into Three Categories.

Joining underwear

There are more and more people, and there are more and more underwear brands in the market. The problem that comes with them is how to find the right brand among the numerous franchised brands. First, we should clearly understand the types of underwear joining the brand.

So what are the most common brands of underwear brands? Let's get to know it.

First line brand: high-end brand.

Higher, higher franchise conditions, the first batch of purchase and franchise fee of about 100 thousand.

The mainstream prices of products are between 100 and 300, which are suitable for large and medium-sized cities with higher consumption level. The more famous brands are: Li Fang, Dai Anfen, man Ni fan, Diana, etc.

Underwear to join the second-line brand: that is, the mid-range brand, product positioning is 50-150, of which the mainstream price of bra is between 70-90, the first batch of purchase and franchise fee of about 30 thousand.

More widely known brands, such as Carrie Shi, O Li Nong, Mei Si, Hong Zi Qing, Xia Daifang, Cai Ting, etc.

Underwear to join the three line brand: that is higher than the market circulation of goods, according to brand operation, low price, large sales volume, the mainstream price of bra 20-40 yuan, the more famous brands are: Xian Yi Dai, Jiao Ying, Ya'an Lina, Daifei and so on.

The choice of brand has many skills, because the choice of brand is directly related to whether the franchisee can develop for a long time. The general principle is to find a company with better strength and influence in the market.

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1) the advantages of street shops

Store image is good.

Street shops have their own windows and doors. There are three walls in the room. The shop area is usually larger than that in department stores, and decoration is not restricted by certain department stores.

The freedom of management.

If you can play music that is more suitable for your brand positioning, employees can wear their own work clothes, staff's posture and service mode can be freely controlled according to their own brand characteristics.

2) the shortcomings of street shops

Management is more difficult.

Unlike department stores, there is extra management. Performance management and safety management must be done independently by operators.

So how do we choose to combine the advantages and disadvantages of department stores and street stores?

Amy, the woman in charge, said: as for where to choose to shop, first of all, consider the consumption habits of your local consumers.

Consumers in some markets are more accustomed to shopping in department stores, and consumers in some markets are more accustomed to shopping in commercial pedestrian streets.

Of course, this is not absolute. It depends on the local conditions.

So you should read more and understand more.

Another is to examine the credibility of the mall.

The reputation of individual shopping malls is poor, such as the long period of return, and the high cost of deducting each month.

Because Amy women's clothing is expert guidance and distribution, brand self production, self marketing, 100% replacement, so the risk of joining Amy women's clothing has been reduced to a minimum.

As long as you find a suitable store, you have succeeded 90%, so I suggest that my friend still need to analyze the local situation and decide again.

Looking for a suitable store, it is estimated that many friends who have opened a shop have met with the confusion above. I do not know if you have heard the introduction of Amy ladies' dress leader. Do you feel a sense of urgency?